Thursday, 28 December 2006

Merry Christmas & Happy New Year

I'd just like to wish anyone who visits this blog a very Merry Christmas and a Happy New Year.

The Wanderers!

A massive passion in my life is Bolton Wanderers! Born to football mad family in Bolton there was never ever doubt in the team I would support and follow. I first starting going to Burnden Park in the mid-90's when Bolton enjoyed some great cup runs and got promoted to the Premiership - to which after an adjusting period Bolton have now become an established top 10 Premiership club.
With Big Sam's excellent management and the form of key players like Anelka, Diouf and Jaaskelainen we can push again for European football at the Reebok!

Bolton Wanderers news/story/opinions will feature heavily in my blog for 2oo7!

The Ashes!

I am currently a working insomniac watching the cricket on Skysports! Unfortunately England have lost the series already - I believe we lost due poor team selection and not winning vital sessions of play. Monty, Mahmood & Read surely should of been in all series and KP in at 4?

Oh well... at least Warney and McGrath are retiring!

And awesome support by the barmy army! Definiately something on the list to do before 30 - join the Barmy Army in an England away tour!

Friday, 22 December 2006

Hotel Chocolat

My place of work - I work as Online Marketing Manager at Hotel Chocolat. I run all activity on all 3 of the company websites and manage all the marketing activity for the sites, be it search engine optimisation (SEO), pay-per-click (PPC), affiliate marketing, email marketing, iTV marketing and continually looking into new avenues for digital marketing.

For a full look at my career please view my Linkedin.com profile - click here to visit.

Thursday, 21 December 2006

Landan baby!

I live in Barbican, central London, with my old high school and college friend John. Here's a shot of Big Ben from my mobile! - Plenty more tourist London shots to follow...



I work as an Online Marketing Manager for Hotel Chocolat and work heavily in affiliate marketing and managing PPC affiliate guidelines.

I have a great interest in male fashion and enjoy supporting Bolton Wanderers.

I've updated my business profile on Linkedin with shows my current professional career as an Online Marketing Manager at Hotel Chocolat, Affiliate Marketing Manager at TradeDoubler.


Sunday, 10 December 2006

Online Marketing Advice & Consultancy

Since 1999 Chris Bishop has successfully set up and sold internet businesses, become one of the first UK graduates of an e-business degree, traded online as an internet marketing entrepreneur specifically focusing on affiliate and search marketing whilst also working for Johnson & Johnson, TradeDoubler, Hotel Chocolat and now currently working with House of Fraser.

Chris offers consultancy on online marketing across all channels for a select range of corporate clients, specifically focusing on affiliate marketing advice, search marketing consultancy and paid search campaigns.

Contact
If you would like to speak to Chris with regards Online Marketing Advice & Consultancy please follow the link to contact him at 7thingsmedia marketing.
- Online Publishing & Marketing Consultancy from 7thingsmedia.

Chris Bishop and the Commission Junction team with his Outstanding individual contribution to affiliate marketing award
Chris & the CJ team with his Outstanding Personal Contribution to Affiliate Marketing Award June 2007.


Industry Awards
- February 2007 - Emerging Retailer of the Year - Hotel Chocolat - Retail Week Awards
- June 2007 - "Outstanding Personal Contribution to Affiliate Marketing" award at the Commission Junction University EU event.
- October 2007 - Shortlisted for Affiliate Manager of 2007 - A4Uawards.com
- June 2008 - Best Use of Affiliate Marketing as Part of an Integrated Campaign for Hotel Chocolat's Christmas to Easter campaign - A4Uawards.com
- June 2008 - Shortlisted for Affiliate Manager of 2008 - A4Uawards.com

Chris Bishop speaking at A4UExpo

Speaker Events
Chris has recently spoken at the following events:

- A4UExpo - Breaking through the noise, Affiliate Marketing masterclass
- A4UExpo London 2008 - Securing management buy-in for Affiliate Marketing
- Ad:Tech London 2008 - Affiliate marketing: Partnering for online success
- Mad.co.uk - Building a luxury brand through Search Engine Marketing
- Internet Retailing - Successful Affiliate Marketing Strategy: Affiliate Case study
- Commission Junction University - Best practices of communicating with your affiliates
- The Retail Business Show - Protecting and Managing Online Reputation (Online PR Marketing Case Study)

About Chris Bishop

Chris began his career in online media in 1999 as publisher and owner of an online sports network which focussed predominantly on affiliate and search marketing. Chris later graduated from the University of Central Lancashire as one of the first four students in the UK to achieve a BA (Hons) e-business degree.

In 2003 Chris joined Johnson & Johnson as e-Business & Marketing Assistant, where he was responsible for developing online marketing techniques for the brand. This included maximising online brand visibility through the launch and management of a plethora of B2B & B2C websites and further developing permission email marketing and search engine marketing strategy.

In 2005 Chris joined TradeDoubler as part of an account management team which specialised in managing profitable relationships between clients and the affiliate publisher base. Chris was responsible for securing and managing affiliate campaigns across a variety of vertical markets for brands such as Apple Store, Royal Bank of Scotland, John Lewis and Littlewoods.

At the start of 2006 Chris joined multi-channel luxury chocolate retailer, Hotel Chocolat as Online Marketing Manager. Chris was personally instrumental in growing the Hotel Chocolat Internet business by setting and implementing a successful online marketing strategy to exceed the businesses online goals. This was achieved through a combination of increased online acquisition, primarily as a result of high ROI PPC activity, search marketing and affiliate sales – the later grew by 400% in his first full year.

In June 2007, Chris was recognised for his "Outstanding Personal Contribution to Affiliate Marketing" and presented with the Commission Junction University (CJU) Europe award. Chris has also been shortlisted for the A4Uawards.com accolade of "Affiliate Manager of the Year" for 2007 and 2008.

In April 2008 Chris joined premium department store, House of Fraser as Online Acquisition Manager and is currently responsible for maximising strategic value through the implementation and management of direct response online marketing for the House of Fraser website. The primary focus of the role is to build the online marketing strategy, with a keen steer towards SEO, affiliate marketing and PPC.

In April 2009, using this wealth of digital experience Chris has set up affiliate & search agency, 7thingsmedia to assist brands in the various aspects of Ecommerce trading working with clients such as Agent Provocateur, USC, SecretSales.com & UNICEF. Whilst the publishing leg of the business runs websites such as geeks.co.uk & digitalcameras.co.uk

Chris is also the retained lecturer for Econsultancy's Affiliate Marketing training courses.

Chris regularly speaks at a variety of online marketing industry events including Internet Retailing, Ad:Tech, Internet World, Affiliates4U Expo & Commission Junction University Europe and regularly writes on his Online Marketing blog.

Specialties:
ROI focused Online Marketing, Affiliate Marketing, Search Marketing, PPC, Email Marketing, Viral Marketing, iTV marketing, Online PR