Hotel Chocolat are delighted to announce that with the launch of their new US company they are extending their gifts affiliate program to work across both their existing site and new US website, www.hotelchocolat.com, via a new cross-account correlation featured.
Cross-Account Correlation is a feature that enables an advertiser with multiple Web sites and multiple affiliate programs to accurately track a referral from a publisher. Additionally, the feature allows publishers to receive credit for all of their referrals regardless of the path the consumer takes before finally taking a commissionable action.
Cross-Account Correlation allows affiliates to receive credit for all their referrals to Hotel Chocolat regardless of the initial path, as we can now accurately track a referral from both our delivered gifts sites.
All existing Hotel Chocolat affiliates will receive an offer to join the US program and can either actively start promoting to American traffic or offer it as an option for UK traffic to purchase for family and friends over in the US. New publishers when they apply to join the UK program will be able to tick a checkbox to also apply for the US program and visa-versa.
If you have any question regarding this please feel free to contact Hotel Chocolat via firstname.lastname@example.org
Monday, 17 December 2007
Hotel Chocolat are delighted to announce that with the launch of their new US company they are extending their gifts affiliate program to work across both their existing site and new US website, www.hotelchocolat.com, via a new cross-account correlation featured.
Here's a direct link - http://www.hotelchocolat.co.uk/cocoa-plantation-ARABOT_UNIQUECOCOA/
This is our first video from the Estate and Phil & Judy are keen to keep us all updated of developments from St Lucia via video/photo format on our website. Feel free to share with your family/friends as the video is also available on our Hotel Chocolat YouTube channel.
Tuesday, 4 December 2007
As Christmas is fast approaching, we are on the hunt for our very own yuletide David Bailey!
Why not enter our Secret Santa Competition by simply downloading and printing off one or all of the Hotel Chocolat Christmas images which can be found at http://www.hotelchocolat.co.uk/Secret-Santa-Asecretsanta/ . We would then like you to photograph yourself and your office colleagues, with said image, in the most festive and imaginative setting you can think of – this is your chance to get creative!
All you have to do is upload your seasonal photo and you could win 15 gorgeous chocolate gifts from the Hotel Chocolat Christmas range for your office secret santa!
Happy Christmas snapping guys
Monday, 3 December 2007
Which made me think... was it really that bad?? Or do we just demand higher quality for a elite player such as Nico...
Well hear are some other complete howlers I've just found on YouTube---- Enjoy!!!
The original and surely still the best!!!
Taxi for Ronaldo - You Man Yoo winker!
Or what about
I don't think I could ever beat that last one!
Each Ambassador had received a bespoke selection of our chocolates by way of an introduction to the Hotel Chocolat brand and products and then in time honoured Tasting Club tradition, were invited to score each of them out of ten. The chocolates with the highest scores were then collated and a ‘City Sweet’ established to reflect the varying tastes of the East and West coasts, Mid-West and the Deep South!
One of the friendliest and most enthusiastic Ambassadors was Joe Barry Carroll in Atlanta. Joe spent 10 seasons in the NBA playing for the Golden State Warriors and Houston Rockets amongst others and is now a successful businessman based in Atlanta.
Well its now found its way to YouTube so double the fame for Angus and our US chocolate gifting company...
Below is an embeded version of the clip
Or click here to visit Chocolate Dessert Recipe from HotelChocolat.com
Products featured in the video include our Giant Gourmet Chocolate Slabs and our Liquid Chocolat which is our fantastic take on traditional hot chocolate
Do you have the best Christmas chocolate-chip cookies in town? Is your Christmas chocolate log simply to die for? Then why not put your recipe to the test against the rest of the country.
All you have to do is submit your original recipe and you could win a host of luxury chocolate goodies.
Your chances of winning don’t end there; you can also enter your favourite recipe on the Hotel Chocolat website to win daily prizes. The lucky daily prize winner will also be automatically entered in to the Hotel Chocolat Grand Prize recipe competition to win even more prizes from the Christmas selection!
Do you think you’re the finest chocolate chef in the land? Well there really is only one way to find out …
Click here to enter your favourite Christmas Chocolate recipe....
Friday, 23 November 2007
The FA don’t have long to decide - and given their recent performance, will they be able to make a decision quickly?
Don’t let them waste this opportunity to make sure we have some British and Irish football to watch next year, join the Bring back the Home Nations Tournament facebook group and invite your friends!
England can destroy Scotland... surely... ? Are Northern Ireland now a better team than the Republic... and surely Wales are to remain the laughing stock of the Home Nations...
For the majority of fans born in the last twenty five years, the only fixtures that have really segregated the British football fan along lines of nationality have been those chance meetings in major cup competitions.
Every English fan will remember David Seaman saving Gary McAllister's penalty and Gascoigne's wonder goal during Euro '96 and as such, the British Championship - or Home Nations - when conceived back in 1883, would have known little about how important these matches would become.
Join in the support to bring back the home nations tournament by following the following facebook group, especially with news they are going to have a Celtic Cup without England! - Act Now! - Bring back the Home Nations Tournament - Summer 2008
Christmas (not Xmas - read my Christmas vs Xmas post) is all about tradition! And for me the Christmas season really does begin with the old traditional Coca Cola festive ad campaign, which Coca-Cola has decided to re-use its best-loved ads during the Christmas period, with "holidays are coming".
The "holidays are coming" ad features a train of red Coca-Cola lorries bedecked in fairy lights driving through a snowy landscape. Everything they pass lights up as people turn to stare at the lorries driving through.
Many last year blamed Coca Cola for a poor Christmas after they didn't release the iconic advertisment in 2006. Many a petition was signed, calls to the Coca-Cola customer hotline and recently a Facebook group dedicated directly to bringing the advert back! This shows great stength of consumer power and also that TV advertising is still one power media!
So here's to Christmas, and don't forget those Christmas Gifts!!
Here's the longer version...
Merry Christmas everyone!!
Monday, 19 November 2007
Online publishers of Hotel Chocolat were treated to a true chocolate indulgent treat when we hosted our Christmas Gifting Online Publisher event in our Kensington Store last Thursday.
Our online partners travelled from as far as Toronto to be part of the chocolate shindig. The night was hosted by Lynn (Hotel Chocolat People & Ethics Director) and myself with the main purpose to thank our online ambassadors for their contribution to our company for the past year, let them exclusively sample some of our new range and also drink plenty of champagne!
The evening was kick started with a little introduction from myself and then words from Lynn explaining Hotel Chocolat’s history and growth but also the key factor to our success, which are the relationships we keep. Whether with our chocolatiers, our customers or our partners… relationships are vital in the success of our business and the night was about celebrating the relationships we have built and strengthening those with chocolate training and chocolate recipe inspirations.
Our Training team and Store Staff happily paraded some of our current and new product ranges and I was delighted to witness the full on engagement from our VIPs for the night. The dusted Champagne Truffles are always a big hit and accompanied the complimentary champagne for the evening, Moet. The chocolate tastes where then widened with white, milk and dark chocolate offerings and then the chocolate journey was then heighten with our 72% Dark Chocolat Purist Bar with Chilli & Pink Peppercorns and then also our Cocoa Nib Balsamic Vinegar and Cocoa & Chilli Olive Oil served with classic big rustic French baguettes.
It was a pleasure to meet online publishers of Hotel Chocolat; some was a first time meet (which was a great pleasure) and naturally catch up with old friends. The night was certainly a success from my point of view as everyone enjoyed the full on chocolate indulgence inside Hotel Chocolat.
A huge thanks for the night to the following people
- Liz, Katy, Lynn and Gabriela for your on the day expertise, phenomenal chocolate tasting database, profound words to open the evening and providing the chocolates!
- Andy & Dan for allowing us into your store after hours and entertaining our guests with vast product knowledge.
- Matt for being the paparazzi for the night and offering to buy me a pint!
Also, not to forget Charley and Zia our online socialites from Immediate Future and Sallie and Dom from Commission Junction.
But most of all thanks to the online publishers for your attendance and the best of luck in your future promotions for our company.
Friday, 16 November 2007
Photo: Jake Perks from FlickrSet high up in the Soufière hills, amongst the cocoa trees, Hotel Chocolat’s very own Rabot Estate is one of the jewels in St Lucia’s crown. Not only will you have free run of the estate, but you'll also be able to plant your own cocoa tree and even harvest a few pods if you feel up to it...!. Ensuring you can get to the heart of the story of cocoa - and an exclusive glimpse at the very origins of chocolate.If this sounds like the perfect break, and for gourmet chocolate lovers how could it not be, then entry couldn’t be easier.
Simply answer the three questions about the estate on the Hotel Chocolat site and you and a partner could be whisked away to the idyllic setting of St Lucia for the holiday of a life time.
The prize includes:
• Return flights to St Lucia
• Accommodation for two on the Rabot Estate
• Guided tour of the cocoa estate
• The opportunity to take part in cocoa harvesting (not compulsory!)
• A cocoa tree planted in your honour
For your chance to win please visit: hotelchocolat.co.uk/competition
Best of Luck!
Monday, 5 November 2007
I've just blogged about Angus Thirlwell's US debut appereance on American television - A simple chocolate dessert by a European chocolatier... and basically Angus was invited on the show to make some Caramel Kiss Pots which is an alternative chocolate recipe idea from our Liquid Chocolat range (Hot Chocolat) and naturally to promote our US chocolate gifting website.
I'd delighted to announce the Hotel Chocolat - A4U Recipe Competition open!
Simply create a chocolate themed recipe (ideally using Hotel Chocolat products!) and then post it on the following post on the A4Uforum... the 4 finalist will automatically receive 2% increased commission, and the winner will receive a £100 bonus, a Hotel Chocolat recipe book and also 4% increase commission
....naturally pictures/videos will assist in deciding the winner
4 recipes to be chosen for Angus to cook and to evalute the overall winner entries close on the 30th November 2007.
I'll aim to pick a winner every Friday (9th, 16th, 23rd and 30th) and either publish on the date or the following Monday.
For ideas either look at our Chocolate Recipes section on the site or view our Gourmet Chocolate Specialities page for some awesome products - Cocoa Pasta, Cocoa Bean & Chilli Olive Oil, Spiced Savoury Chocolate Sauce.
Remember these chocolate recipes (with links to Hotel Chocolat products) will all be great content supportive for your own affiliate sites!
T & C's
- Valid Hotel Chocolat affiliates only (sign up if not! link below)
- Entries close 30th November 2007
- Commission increase valid until 31st December 2007
- My decision is final (I've always wanted to say that!)
Best of luck to everyone and start placing those recipes on the A4Uforum....
Any questions or comments please contact me....
A few notes....
Full Christmas affiliate update will be shortly this week (great incentives, new creative, product reviews, cash bonuses and the annual Hotel Chocolat Affiliate Awards!) and the US Hotel Chocolat affiliate program is in the pipeline and naturally as soon as we are ready this will be launch.
In fact, I learned something completely new and found that there are more abbreviations where the X is used instead of Christ, without changing the meaning. I learned that "xn" means "Christian" and "xnty" means "Christianity". And when looking up just the "X" as a letter, I found it to also mean "Christ", even without the connection with the word Xmas.
And here I was, worried that the world might be starting to forget about Christmas and its origins! Well, I still think there is that tendency, but at least I know now that this is not reflected in the word "Xmas".
So I’ll get off my soap box now so whether you are looking to buy/receive Christmas gifts or xmas gifts it doesn’t seem to matter… well as long as they are chocolate gifts from Hotel Chocolat!
Oh and let’s not forget Christmas is a time for hope, cheer, and goodwill for all mankind
Here's a link to Angus Thirlwell’s (co-founder of Hotel Chocolat) first US TV appearance on ABC7's - View from the Bay.
Angus was invited on the show to make some Caramel Kiss Pots which is an alternative chocolate recipe idea from our Liquid Chocolat range (Hot Chocolat) and to promote our US chocolate gifting website.
Any aspiring chocolatiers please feel free to send me a picture of your Caramel Kiss Pot or any Chocolate Inspiration and I’ll review with Angus and I am sure we can pass some chocolate candy treats for good attempts…
P.S. Angus – I love the Apron!
Tuesday, 16 October 2007
They published the article and he’s a link to it! - Hotel Chocolat’s Chris Bishop on affiliate marketing
Enjoy the read and any questions or comments (as always) feel free to post a message...
Tuesday, 2 October 2007
Katie Harrod (Account Director, Commission Junction) and myself spoke about the future of affiliate marketing and I went on to discuss how I have adapted Kevin Roberts "LoveMarks" book as an ethos to my affiliate marketing communication.
I hope you all enjoy the presentation... any questions or comments as always feel free to add....
Monday, 1 October 2007
I am personally thrilled to be nominated and now short listed for the event, it is continual recognition of the hard work that I’ve put into the affiliate program at Hotel Chocolat, but naturally this couldn’t have been achieved without our great affiliates and the team at Commission Junction – so thanks for those who voted for me and I my CJU Affiliate award might have some company come the end of October….
Below are the complete finalists; I’ve added my personal winner and comments for some of the award for those – if I was to choose would win from shortlist!
Publisher Choice of Network 2007
Paid on Results
TradeDoubler – Naturally biased as I used to work at TradeDoubler. They continue to grow above the curve of affiliate marketing and with further resources now seem to have a strong future ahead of them.
Publisher Choice of Agency 2007
Affiliate Program Advice
Existem Affiliate Management
Publisher Choice of Merchant 2007
Buy a Gift
PrezzyBox – Zak’s team really do understand what it means to succeed in Affiliate Marketing – their hard effort should be rewarded
Merchants Publisher of the Year 2007
eStuff (holiday Watchdog)
Freebie Sites UK
Uk Web Media
Innovation in Affiliate Marketing - Network Award
Paid on Results
Innovation in Affiliate Marketing - Merchant Award
Amazon – Still the don’s of Affiliate Marketing and continually developing API’s, blog tools, widgets etc…
Buy a Gift
Innovation in Affiliate Marketing - Publishers Award
eConversionsFraser EdwardsNectar – This was a hard one to choose but I feel has really helped bring Affiliate Marketing to the mainstream. Their platform seems very solid and from speaking to fellow merchants it continues to drive incremental sales…QuidcoUK Web Media
Publishers Manager of 2007 - Merchant Award
Chris Bishop - Hotel Chocolat – Again, thanks for the vote!
Ennis Al-Saiegh - Jessops
Graham Keen - Buyagift
Naomi Brown - Firebox
Zak Edwards – Prezzybox – As already mentioned; I believe Zak and his team have but in considerable effort into their promotions, understand what affiliates are like and need has no-doubt assisted Prezzybox in their success.
Affiliate Marketing Blog of 2007
AffiliateStuff.co.uk - Kirsty McGubbin
AffiliateBlog.co.uk - Fraser Edwards – Surely has to be! A great resource for Affiliate Marketing…
Here.org.uk - Kieron Donoghue
Mooseontheloose.co.uk - Paul Wheatley
MorleyMouse.com - Dan Morley
Best Account Manager 2007
Fiona MacPherson - Equator
Hero Gregoraki - Webgains
Matt Bailey - DGM
Michelle Boxall - All Response Media
Sean Carter - MediaVest International
I personally would have liked to see either Sandra Denyer (TradeDoubler) or Hildegunn Iversen (Commission Junction) from working with to two of these fine account managers, they both display 110% commitment to the advertisers’ business objectives, understand the affiliate market place and have a true passion for their affiliates.
Best New Merchant of 2007
Best New Affiliate of 2007
Best International Publisher
Net Media Planet
Industry Champion Award 2007
Matthew Wood – Very close and hard to call this one. Affiliate Marketing is all about building relationships and Matt’s A4Uforum has allowed this from its infancy. It is used by networks, agencies, merchants and the affiliates as a best practise, knowledge sharing and friendship community. For his efforts to the forum, the numerous social events and leading the first Affiliate Marketing Expo – Matt – take a bow!
Voting for your a4uAwards winner is now open on http://www.affiliates4u.com/vote.php
A winner and highly commended place will be announced at the a4uAwards ceremony & networking party held at a4uexpo on the 25th October at 7pm.
More information about the a4uAwards can be found below:http://www.a4uexpo.com/a4uawards.php
If you still need to register for the conference you can do so below:http://www.a4uexpo.com/registration.php
Thursday, 27 September 2007
It is official – Hotel Chocolat is now open for business in the US of A!
Our US delivered gifts website http://www.hotelchocolat.com/ launched this morning
I’d like to reach of a few special thanks to those who contributed to us reaching this historic Hotel Chocolat milestone!
Naturally all the team at Hotel Chocolat… Paul, Fredrik, Richard, Matt et al…
Dev and the team at Paraspar (The website developers!)
Ambergreen – Our search marketing agency and general statto’s!
Immediate Future – Our online socialites
Simon at TreeFrog Copywriting – Thanks for accepting those post-stick note briefings!
Sugar-free RedBull (Couldn’t have done it without you baby!)
Here’s to the success of Hotel Chocolat Inc.
Hip hip horaaaay!
Wednesday, 19 September 2007
Well now you can do all these things by adding a parameter to the end of the URL of the search results page.
Let's look at the example that Matt provided, a query that shows how many new pages were added to the Google index for mattcutts.com in the past 7 days:
The key is the "&as_qdr=d7" at the end of this URL. It tells Google to limit the search to the last 7 days.
Here is a summary of the various parameters you can set, straight from Matt's post:
d[number] - past number of days (e.g.: d10)
w[number] - past number of weeks
y[number] - past number of years
You can get the results over the past 2 weeks, for example, as follows:
Fantastic! - Now you can spend every spare moment checking to see whats been indexed and whats not.
Monday, 17 September 2007
Prepare to be ravished… Hotel Chocolat's brand new website is now open for viewing! And it’s not just the enticing, new images that will seduce you – we’ve listened carefully to customer comments, so it’s easier to find exactly what you’re looking for.
Buy Chocolate - Luxury Chocolate Gifts from Hotel Chocolat UK
As well as being easier to explore the website, you’ll also find lots of new features like dietary information, improved maps for finding our stores, slick new baskets and a Chocolat Glossary amongst many others. And you’ll still be able to do all of your favourite things – like having your own personal address book and those indispensable occasion reminders.
NB. All existing affiliate links will work correctly on the new platform - no need to change any links!
Friday, 14 September 2007
It was a fantastic event and special thanks to the Asahi and Cobra promo girls for the fantastic range of complimentary beer. I am sure some embarrassing photos will be published early next week of myself and colleagues that attended so I’ll aim to add these to the blog post (as long as they are cool, naturally)
CoolBrands is the brainchild of the international organisation SuperBrands. Launched in 1995, they publish an annual list of the coolest 500 brands as determined by the CoolBrand Council and a poll of over 2,000 members of the public. They look at brands and ask themselves six key questions:
• Are they stylish?
• Are they innovative?
• Are they original?
• Are they authentic?
• Are they desirable?
• Are they unique?
That we’re now swimming with names like Aston Martin, Bang & Olufsen, Apple, Agent Provocateur and Ferrari is not just down to the quality of our products and marketing, but how we all portray the company. And for that we should all take credit (in a nonchalantly cool way).
NB. A certain Hotel Chocolat employee suffered more than others this morning and was caught out twice actually asleep at his desk... if you ask nicely I'm sure I'll reveal who.....
Monday, 10 September 2007
Now there are plenty to choose from… The Simpsons, Family Guy, Scooby Doo, Neighbours, Bananaman, Home & Away, The Jetsons, Bodger and Badger, …
But here below are my favourite 5 TV intros and cheeky YouTube clips. Pass on the link, post on your blog and let me know your top 5
5. The A-team
4. Captian Bucky O’Hare
3. Knight Rider
2. Teenage Mutant Hero Turtles
Do you agree? What are you favourites?
Over to you to discuss....
Thursday, 6 September 2007
The famous Tenor, Luciano Pavarotti has passed away at the age of 71 today in his home in Modena, Italy. Pavarotti, one of the most legendary opera singers of our time had been battling pancreatic cancer for quite some time and lost his battle this morning
The greatest ever football tune from Italia '90 - Nessun Dorma
Where were you at around 11.30am on 22nd November 2003? I for one will never forget. That was the day the nation watched breathlessly as Jonny Wilkinson dropkicked us to Rugby World Cup glory. And now, 4 years on, it’s about to begin all over again.
This time, however, the England rugby team have a secret weapon – Hotel Chocolat chocolate!
Recently, we’ve been in touch with the wife of the England coach, Helen Ashton, as well as the team nutritionist, Matt Lovell. It turns out they had been looking for the best chocolate around and had found it in our Kensington store. Eating chocolate the night before a match gives the players much needed energy.
Naturally, we invited Helen back to Kensington last Saturday accompanied by the players’ wives and girlfriends who are affectionately known as ‘Scrummies’. To our delight several star players also came along, including the iconic Jonny (picture below with Richard Kent - Marketing Director & his son).
The team are now safely ensconced in France and, armed with Hotel Chocolat giant slabs, are ready to begin the defence of their title. And when they get back, hopefully not too soon, we’ll be working on making chocolate especially for the team.
PS. Rumours that Jonny's ankle injury was caused by a mini slab are completely untrue!
Thursday, 30 August 2007
##Update## 23:58, Thursday - Should Merchants be able to specify negative lists for PPC - I've joined this debate on A4Uforum and it seems a lively discussion point.
F.A.O. Hotel Chocolat Affiliates.
Hotel Chocolat has seen considerable growth over the past year from our affiliate program and as an organisation (including Board Room level) we are very proud of our program and activity by our affiliates.
Unfortunately, in the past month we have been hit with a handful of affiliates who have abused the rules and continue to break our Paid Search Terms & Conditions. We have therefore felt necessary to update our terms and distribute. I am well aware the vast majority of you are keeping within the limits and it is a case of a few bad apples, but unfortunately they are undoing the goodwill and hard work invested by our affiliates, our agency and my team here at Hotel Chocolat.
I have documented our PPC guidelines below which if you currently undertake any paid search promotion please to these read these guidelines and ensure you update your campaigns ASAP (by 3rd September 2007 at the very latest) to adhere to these terms
Any use of our intellectual property rights - whether bidding for our trademarked keywords or any other use of our intellectual property without our written consent - will be considered a material breach of your affiliate agreement and an infringement of our intellectual property rights which will lead to you being removed from the Hotel Chocolat affiliate scheme and commissions reversed.
I am available for the majority of today if anybody wants to discuss this with me personally (details below) and I will aim to reply to any IM messages, email and forum or blog posts!
Finally, thank you for your continuous efforts to make the Hotel Chocolat affiliate program a success and look forward to plenty more in the future.
Important PPC Guidelines
Please ensure that you DO NOT bid for Hotel Chocolat's brand related keywords on search publishers such as Google, Overture, Espotting and BT Looksmart and any other "Paid For Listings" providers. This includes the Hotel Chocolat trademark, brand name & brand name misspellings (This includes all misspellings of brand terms, any terms similar to the brand and misspellings of the URLs – Example misspell “hoetl chocolat” or “h9tel choc”)
Terms not to bid on & to add to negative keyword list (negative for all PHRASE, BROAD and EXACT MATCH).
Hotel Chocolat Corporate
The Chocolate Tasting Club
Hotel Chocolat Tasting Club
We do not encourage affiliates to bid on any of our competitor’s brand terms.
We are happy for affiliates to mention Hotel Chocolat in the title/body of adverts. e.g Irresistible Chocolate at Hotel Chocolat – and use the Hotel Chocolat URL as the URL displayed www.hotelchocolat.co.uk.
Monday, 27 August 2007
Now on the face of things, this seems an expensive marketing campaign especially for a small niche area of London but consindering the old adage, "I told two friends, and they told two more friends"? It, as most viral/guerrilla marketing tactics do, will ensure a "Probably" massive audience then and a highly effective marketing tactic. Especially as this has currently been posted all around the internet and now actually reached my blog!
I believe Carlsberg used the Saatchi & Saatchi, London, UK advertising agency for this campaign.
What are your thoughts? Expensive? Effective?
Here are some more Carlsberg TV adverts...
A comfortable 3-0 victory over last years bogey team Reading. Not had the full match report off the parents yet (As I don't have a season ticket this year, I rely on my parents for match reports!) but apparantly 3-0 was well deserved and minus a bit of cocky show boating it could of been four or five.
Man of the Match - El Hadji Diouf
Thursday, 23 August 2007
I thought I’d update my blog with an update on a new product range at Hotel Chocolat. From time to time I’ll be updating the blog with updates from NPD and marketing and hints and tips for affiliate marketing supportive copy and deeplinks.
Earlier this week we launched our Wedding Favours range “Little Boxes of Love”, with three new products; Truly, Madly and Deeply.
They are available in sets of 10 and retail at £27.
Here’s a little background information on Wedding Favours from Wikipedia, for the SEO affiliates I’ve add some deeplinks for example of how to link into the Hotel Chocolat site (naturally ensure you use your affiliate tags)
"Wedding favours are small gifts given as a gesture of appreciation or gratitude to guests from the bride and groom during a wedding ceremony or a wedding reception.
The tradition of distributing wedding favours is a very old one. It is believed that the first wedding favour, common amongst European aristocrats, was known as a bonbonniere
Today, gifts to guests are commonly known as wedding favours and are shared in cultures worldwide. Wedding favors have become a part of wedding reception planning, especially here in the UK, USA & Canada.
N.B. The US spelling of Wedding Favours is Wedding Favors."
I'll be updating the CJ system with text links and also images for the range, please ensure to check.
Wednesday, 22 August 2007
From my Google Alerts I’ve just found out that Retail Week have published a small article surrounding our exciting US launch has been published. Please click here for the link to Angus’ interview with Retail Week.
As the launch clock continues to count down I’ll keep adding tid-bits and potentially sneak previews on all news regarding our Chocolate Candy Store.
On that, if there are any particular parts that interest your regarding our US chocolate home delivery launch please feel free to add comments/questions below and I’m aim to answer these...
Tuesday, 14 August 2007
The name say’s it all!
Terms have been agreed and the keys handed over! Last night I moved into a new 2 bedroom flat in Clerkenwell, London. I’ll be continuing to living with my old school (Standish Community High School) and college (Winstanley College) friend John Phillips.
The place is a great penthouse 2 bedroom, 2 bath apartment with awesome views of The City of London with our glass wall arrangement in our front room (see pictures below). We also have a massive private roof so I am sure they’ll be a few late Indian summer parties up there and I am tempted to winch some five-a-side football nets up there!
A little about Clerkenwell...
London's first gastropub, The Eagle, appranrly opened in Clerkenwell in 1991. Clerkenwell is the home of two of London's largest nightclubs, Turnmills and Fabric. The nightlife is centred on the north side of Smithfield market, revellers (does that make me a reveller then!) gathering alongside delivery teams from across Europe at the meat market on nights throughout the week. Several pre-club bars such as Smith's of Smithfield (Were I can often be found), Meet, The Castle and Bed Bar have flourished in the area
So I’m sure there be a few trips to Ikea (furniture) further trips to Smiths of Smithsfield and I’ll keep the blog updated with any flat updates and invites to any summer dinner parties!
Thursday, 9 August 2007
Looking back at Commission Junction’s CJU event, it was not only great for the various presentations, networking and of course personally collecting the outstanding individual in affiliate marketing award but also because I managed to sit next to Team Hitflip during one of the lunch sessions!
Did were chatting the usual business talk and discussing the finer points of affiliate marketing when it was announced Adam Finlayson won the CJ Charity Raffle main prize, a once-in-a-lifetime Lamborghini driving experience at a UK race track.
Now what you need to understand is that Hitflip is a legal peer-to-peer platform for the exchange of products. Usual DVD, music CDs, games etc to which Adam had been proudly explaining to which I personally loved the idea, a kind of “swap shop” online.
Getting into the spirit of things (and being slightly envious of his Lamborghini prize draw swoop) I hit Adam with the offer to swap the prestige driving experience for his weight in Hotel Chocolat’s gourmet chocolates (bear in mind, and Adam will admit, he’s seen a good few cooked breakfast in his time and isn’t shy on the old Bratwurst and I’m sure a few Warsteiner Beers too!)
On considering, Adam admitted that would put Hotel Chocolat out of business however an offer was proposed for in exchange of Adam’s driving experience he wanted enough luxury chocolate to satisfy the cravings of Hitflip’s staff.
Deal or no Deal……
Lambo time equals Good Times!
Adam acted in great spirit, and proved the fantastic character and ethos of Hitflip. I received the Lamborghini experience pack this morning and I am currently on the Hotel Chocolat site choosing a selection of chocolates for the 30 strong German Hitflip office and I must add paying for the chocolates and delivery to out of my pocket!
I’ll ensure I keep you updated with the extreme driving experience and also pass on feedback from the Hitflip guys on their sensual chocolate journey!
Thursday, 2 August 2007
Chocolates to make your summer website shine
If you’re planning a summer category page or you’d simply like your site/email to be remembered by your visitors and customers alike, there is one thing you can depend on this summer, come rain or shine… Our brand summer range is out, ready to make you and your brand sizzle!
Full of light, fresh flavours specially created for warmer weather. And made with wholesome, authentic ingredients like real fruit and chocolate high in cocoa solids.
Chocolate is universally accepted and always enjoyed…
Chocolates to Chill creative (obtain from CJ log in):
Summer Chocolates Deeplink Category
Summertime Chocolate Specials
Whatever your occasion demands – heels, boating shoes or flip-flops – discover the only chocolate to step out with. Hotel Chocolat's Summer Collection of exclusive chocolates features light, fresh recipes in perfect harmony with the season. For picnics in the park, al fresco dinner parties and summer frolics…
Step out in style this summer with Hotel Chocolat's summer chocolates...
So to brighten your guests’ day and leave them with a warm, sunny glow log in
to the Commission Junction interface to obtain the links to promote Hotel Chocolat's summer range. Key Stats
Average Order Value £32
Conversion Rate 9%
Default Commission 7%
Suggestion products to promote...
Chocolates to Chill
Summer Goody Bag
Selection of the Season with Pink Champagne
Online Marketing Manager
E : email@example.com
T : 01763 257784
Blog - Chris Bishop
I’ve had the great pleasure to accept an invitation to speak at A4U Expo. A4U Expo will be the UK's very own and first Affiliate Marketing Conference & Exhibition on October 25 & 26
a4uexpo will represent the only UK-based Affiliate Marketing specific event and aims to bring together all those working in or around the sector in a professional environment to hear about & debate the key issues currently facing the channel. The full Conference programme will run over both days, with a collection of top speakers working across the sector, as well as a range of different topic-specific Workshop sessions
I’ll be sharing the floor with Chris King (BT) and Zak Edwards (Prezzybox) and we’ll aim to pass on some best practise knowledge sharing in a fun and informative manner.
Anybody There? How to Break Through The Noise
Experienced affiliate managers uncover their secrets, with fast paced presentations on proven activation techniques, advice on formulating incentives, recruitment and communication strategies to ensure your affiliate programme and offering gets noticed in this crowded market. With ample time to unleash your questions with the included Q&A session.
To register for the event please follow the link and take advantage of an early bird discount.
I'll look forward to seeing you there...
Thursday, 12 July 2007
Watch this space for more information on Hotel Chocolat's launch in America our for email alerts please register to keep upto on all things chocolate
The fantastic striking Cocoa Pod image is shot by photographer Jörgen Ahlström and is from the 2nd harvest 2007 of Hotel Chocolat's Rabot Estate in St Lucia.
I will be presenting a case study on Hotel Chocolat's affiliate programme and my approach to affiliate communication and our successful affiliate strategy so far. Or as taken from the website:
Case Study: Hotel Chocolat
Has the industry reached Affiliate 2.0? Hotel Chocolat will discuss next generation affiliate marketing developments and how the chocolate retailer works with affiliates on a global scale while concentrating on carefully targeted, seasonal promotions. It will explain how it utilising new media such as podcasts, magazine and web-based content to achieve an uplift on performance, including 15% of mail order revenue from affiliate marketing.
Chris Bishop, Online Marketing Manager, Hotel Chocolat
To register for the Internet Retailing Event please follow the link. I am sure it will be a great event and I'd best get to writing my presentation!
Update 2008 - click to view the affiliate marketing strategy casestudy or if your are interesting in affiliate marketing advice or consultancy.
Wednesday, 11 July 2007
I am thankful to see even in just a years time the reputation of Affiliate Marketing is continuing to improve and I feel this is thanks to affiliate agencies, the merchants but most importantly the affiliate themselves.
Anyway, hope you enjoy the read.
Scare-mongering' is damaging affiliates
Source: Marketing Week Published: 15 June 2006
When are people going to realise affiliate marketing (AM) is not about "them vs us" and give affiliates the recognition they deserve?
I was disappointed to read yet another article portraying AM in a negative way (MW June 1). The article entitled "If you liked that, you'll like this" explained that AM is not all "win-win" - and that badly managed, it can damage your brand equity.
From my experience working for a leading AM agency and now managing the affiliate programme at Hotel Chocolat, I agree whole-heartedly to this message. My disagreement is the unnecessary level of scare-mongering within the article.
This obsession is damaging the marketing channel and harming growth. Most worryingly, it is harming the acceptance and credibility of AM within marketing departments, which results in it being considered as an "add on" to a campaign, instead of being fully integrated.
After using only vague, top line statistics about AM the article develops the message of the need to manage and protect brand equity. The use of emotive words to describe affiliate marketers such as "old Wild West", the need for "policing" and affiliates' habits of "hijacking" paint dreadful character images. I feel it is more the case of a few bad apples, which can surely can be re-educated, or could be suspended from a programme.
The report highlights two case studies, which is where the article really does not do AM justice. The first talks about the recent highly publicised legal action with the Tesco affiliate programme, a clear A-list company and high profile brand, which every reader instantly recognises and identifies with.
On the flipside, to sing the praises of AM it mentions a small online consumer offers site, Pigsback. Why not use a similar like-for-like A-list brand? Why not mention how many sales or percentage increases Apple achieved last year due to its phenomenally successful affiliate programme? Or state how well all the financial services companies have performed, even with the FSI compliance issues?
AM seems to be portrayed as the "underworld" of marketing and is not taken seriously. There is never a mention of how important it is for AM to be integrated into the whole marketing mix of organisations, to harness its huge potential.
There is reams of evidence which highlights AM as an equal or superior to other "traditional" methods. This is due to the highly measurable nature of AM in terms of return on investment. In an era when demands to demonstrate accountability have never been higher, AM is clearly the future and anything but "the old Wild West".
Saturday, 30 June 2007
Here's a link to the site - http://www.hotelchocolat.com
Of course, life will go on as usual in UK with the same high standards for our luxury chocolate gifts.
Saturday, 23 June 2007
On the second day of the event in one of the advertiser break out sessions I spoke with Dan Powel (CJ, Head of Account Management) on the issues of building positive relationships with affiliates and the different approaches from one-to-many and one-to-one. I enjoyed speaking at the session and passing on my experiences.
CJU also hosts it’s own CJU Awards which were announced at a gala dinner at the end of the first day’s conference. The awards dinner was hosted by Carl White, CEO, ValueClick Europe and Alison Guise, UK Managing Director, Commission Junction and Mediaplex.
Guess what! I was nominated for the Outstanding individual personal contribution to affiliate marketing’ award and was fortunate to win! This award is fantastic recognition of the hard work that I’ve put into our affiliate program at Hotel Chocolat, but naturally this couldn’t have been achieved without our great affiliates and the team at Commission Junction (especially Hildegunn & Dan).
A fantastic event and a great result to walk away with an award!
P.S. Oogolo.fr were brave enough to let a SEO panel discuss their new website. They are in desperate need of links. So here you are: voyages en Egypte
Tuesday, 19 June 2007
Including flat hunting in London, exciting expansion news at work and new records on Pro Evo!
Thanks and happy reading
Wednesday, 28 March 2007
Please see the presentation below.