This is the personal blog Chris Bishop, born and bred Boltonian now living either in London or New York and Founder & CEO for award winning digital marketing agency, 7thingsmedia.
Wednesday, 28 March 2007
Building a Luxury Brand Online
I recently spoke at Mad.co.uk's Search Engine Marketing at the Kensington Close Hotel, London. I was briefed to speak about building a luxury brand online via search engine marketing - I've drawn upon my recent practical experiences of building Hotel Chocolat's brand via both natural search and PPC (pay per click - paid for search marketing) whilst also ensuring that online marketing sits holistically as part of the marketing mix in a wider marketing strategy.