Wednesday, 28 March 2007

Building a Luxury Brand Online

I recently spoke at Mad.co.uk's Search Engine Marketing at the Kensington Close Hotel, London. I was briefed to speak about building a luxury brand online via search engine marketing - I've drawn upon my recent practical experiences of building Hotel Chocolat's brand via both natural search and PPC (pay per click - paid for search marketing) whilst also ensuring that online marketing sits holistically as part of the marketing mix in a wider marketing strategy.

Please see the presentation below.
Do you have a search engine marketing strategy? If not contact me for search engine marketing advice and consultancy.

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