Saturday, 30 June 2007

Hotel Chocolat US coming...

We (Hotel Chocolat) officially launched our US landing page yesterday on the domain. Designed to assist the launch activities of our American launch in Fall 2007 and to build excitement to our US chocolate gifts delivery service.

Here's a link to the site -

Of course, life will go on as usual in UK with the same high standards for our luxury chocolate gifts.

Thanks, Chris

Saturday, 23 June 2007

CJU EU Event

What a packed few days at the CJU EU event at the Landmark Hotel in London. Firstly the two days where crammed full with speakers, break out group sessions and plenty of time for networking both with affiliates and advertisers. I must say Tim Waterstone’s talk was of great value and I am sure this motivated and inspired the whole audience… A fantastic example of true entrepreneurial business man.

On the second day of the event in one of the advertiser break out sessions I spoke with Dan Powel (CJ, Head of Account Management) on the issues of building positive relationships with affiliates and the different approaches from one-to-many and one-to-one. I enjoyed speaking at the session and passing on my experiences.

CJU also hosts it’s own CJU Awards which were announced at a gala dinner at the end of the first day’s conference. The awards dinner was hosted by Carl White, CEO, ValueClick Europe and Alison Guise, UK Managing Director, Commission Junction and Mediaplex.

Guess what! I was nominated for the Outstanding individual personal contribution to affiliate marketing’ award and was fortunate to win! This award is fantastic recognition of the hard work that I’ve put into our affiliate program at Hotel Chocolat, but naturally this couldn’t have been achieved without our great affiliates and the team at Commission Junction (especially Hildegunn & Dan).

CJU Chris Bishop Affiliate Marketing Award

A fantastic event and a great result to walk away with an award!

P.S. were brave enough to let a SEO panel discuss their new website. They are in desperate need of links. So here you are: voyages en Egypte

Tuesday, 19 June 2007

CJU - Speaker Event

I've been kindly asked by the team at Commission Junction to speak at their CJU event later in the week. I will be discussing the various techniques I use to communicate with the Hotel Chocolat 7k affiliate base.

Including Market Wide messaging and the special relationships and rapport I have built with our Top Performing affiliates to assist their sales of our gourmet chocolate

For more information on CJU - follow this link or general information on Hotel Chocolat Affiliate Program

Back blogging

After a poor Christmas effort into my first voray at blogging, I am now going to re-try to keep my blog up to date and include interesting information about all things Chris Bishop.

Including flat hunting in London, exciting expansion news at work and new records on Pro Evo!

Thanks and happy reading