I will be presenting a case study on Hotel Chocolat's affiliate programme and my approach to affiliate communication and our successful affiliate strategy so far. Or as taken from the website:
Case Study: Hotel Chocolat
Has the industry reached Affiliate 2.0? Hotel Chocolat will discuss next generation affiliate marketing developments and how the chocolate retailer works with affiliates on a global scale while concentrating on carefully targeted, seasonal promotions. It will explain how it utilising new media such as podcasts, magazine and web-based content to achieve an uplift on performance, including 15% of mail order revenue from affiliate marketing.
Chris Bishop, Online Marketing Manager, Hotel Chocolat
To register for the Internet Retailing Event please follow the link. I am sure it will be a great event and I'd best get to writing my presentation!
Update 2008 - click to view the affiliate marketing strategy casestudy or if your are interesting in affiliate marketing advice or consultancy.