Thursday, 12 July 2007

Internet Retailing Speaker Event

I've recently been asked to speaker at the Internet Retailing Event on the 2nd October at the Novotel Hotel in Hammersmith

Internet Retailing Speaker Event, Chris Bishop

I will be presenting a case study on Hotel Chocolat's affiliate programme and my approach to affiliate communication and our successful affiliate strategy so far. Or as taken from the website:

Case Study: Hotel Chocolat

Has the industry reached Affiliate 2.0? Hotel Chocolat will discuss next generation affiliate marketing developments and how the chocolate retailer works with affiliates on a global scale while concentrating on carefully targeted, seasonal promotions. It will explain how it utilising new media such as podcasts, magazine and web-based content to achieve an uplift on performance, including 15% of mail order revenue from affiliate marketing.

Chris Bishop, Online Marketing Manager, Hotel Chocolat


To register for the Internet Retailing Event please follow the link. I am sure it will be a great event and I'd best get to writing my presentation!

Update 2008 - click to view the affiliate marketing strategy casestudy or if your are interesting in affiliate marketing advice or consultancy.

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