Monday, 27 August 2007

Probably the best Guerrilla Marketing

This is an interesting idea of guerrilla marketing from Carlsberg beer. The company promoted their “Don’t do litter” campaign by dropping £5000 in £10 and £20 notes randomly around London. Each note was slapped with removable stickers that noted “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.” The company hopes anyone who’s lucky enough to pick up the notes may head to a local market and get a six pack of beer.

Now on the face of things, this seems an expensive marketing campaign especially for a small niche area of London but consindering the old adage, "I told two friends, and they told two more friends"? It, as most viral/guerrilla marketing tactics do, will ensure a "Probably" massive audience then and a highly effective marketing tactic. Especially as this has currently been posted all around the internet and now actually reached my blog!

I believe Carlsberg used the Saatchi & Saatchi, London, UK advertising agency for this campaign.

What are your thoughts? Expensive? Effective?

Here are some more Carlsberg TV adverts...

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