Tuesday, 16 October 2007

E-consultancy.com article

A quick update, after my Speaker Event at Internet Retailing I was asked by the chaps at e-consultancy.com for a quick Q&A regarding my presentation but also the wider affiliate marketing world such as the future of affiliate marketing, our PPC terms update, and the great "wouldn't you be getting the sales anyway" question!

They published the article and he’s a link to it! - Hotel Chocolat’s Chris Bishop on affiliate marketing

Enjoy the read and any questions or comments (as always) feel free to post a message...

Cheers, Chris

Tuesday, 2 October 2007

Affiliate Marketing Case Study

For those who couldn't make my speaker event this morning at the Internet Retailing event... well you lucky dogs I've embedded it into my blog.

Katie Harrod (Account Director, Commission Junction) and myself spoke about the future of affiliate marketing and I went on to discuss how I have adapted Kevin Roberts "LoveMarks" book as an ethos to my affiliate marketing communication.

I hope you all enjoy the presentation... any questions or comments as always feel free to add....

UPDATE: Please note I have now moved from Hotel Chocolat - my current contact details are chrisbishop(at)hof.co.uk

Monday, 1 October 2007

a4uAward Finalists Announced...

I was alerted by a friend on MSN that I had been short listed for "Publishers Manager of 2007" award from A4uAwards @ A4u Expo. A4uAwards the UK’s first impartial awards rewarding excellence and innovation in the Affiliate Marketing Industry.

I am personally thrilled to be nominated and now short listed for the event, it is continual recognition of the hard work that I’ve put into the affiliate program at Hotel Chocolat, but naturally this couldn’t have been achieved without our great affiliates and the team at Commission Junction – so thanks for those who voted for me and I my CJU Affiliate award might have some company come the end of October….

Below are the complete finalists; I’ve added my personal winner and comments for some of the award for those – if I was to choose would win from shortlist!

Publisher Choice of Network 2007
Affiliate Future
Affiliate Window
Paid on Results
TradeDoubler – Naturally biased as I used to work at TradeDoubler. They continue to grow above the curve of affiliate marketing and with further resources now seem to have a strong future ahead of them.

Publisher Choice of Agency 2007
Affiliate Program Advice
Existem Affiliate Management

Publisher Choice of Merchant 2007
3 Mobile
Buy a Gift
PrezzyBox – Zak’s team really do understand what it means to succeed in Affiliate Marketing – their hard effort should be rewarded

Merchants Publisher of the Year 2007
eStuff (holiday Watchdog)
Freebie Sites UK
Uk Web Media

Innovation in Affiliate Marketing - Network Award
Affiliate Future
Affiliate Window
Paid on Results

Innovation in Affiliate Marketing - Merchant Award
Amazon – Still the don’s of Affiliate Marketing and continually developing API’s, blog tools, widgets etc…
Buy a Gift
Pru Health

Innovation in Affiliate Marketing - Publishers Award
eConversionsFraser EdwardsNectar – This was a hard one to choose but I feel has really helped bring Affiliate Marketing to the mainstream. Their platform seems very solid and from speaking to fellow merchants it continues to drive incremental sales…QuidcoUK Web Media

Publishers Manager of 2007 - Merchant Award
Chris Bishop - Hotel Chocolat – Again, thanks for the vote!
Ennis Al-Saiegh - Jessops
Graham Keen - Buyagift
Naomi Brown - Firebox
Zak Edwards – Prezzybox – As already mentioned; I believe Zak and his team have but in considerable effort into their promotions, understand what affiliates are like and need has no-doubt assisted Prezzybox in their success.

Affiliate Marketing Blog of 2007
AffiliateStuff.co.uk - Kirsty McGubbin
AffiliateBlog.co.uk - Fraser Edwards – Surely has to be! A great resource for Affiliate Marketing…
Here.org.uk - Kieron Donoghue
Mooseontheloose.co.uk - Paul Wheatley
MorleyMouse.com - Dan Morley

Best Account Manager 2007
Fiona MacPherson - Equator
Hero Gregoraki - Webgains
Matt Bailey - DGM
Michelle Boxall - All Response Media
Sean Carter - MediaVest International

I personally would have liked to see either Sandra Denyer (TradeDoubler) or Hildegunn Iversen (Commission Junction) from working with to two of these fine account managers, they both display 110% commitment to the advertisers’ business objectives, understand the affiliate market place and have a true passion for their affiliates.

Best New Merchant of 2007
Childrens Rooms

Best New Affiliate of 2007

Best International Publisher
Clicks2 Customers
Net Media Planet

Industry Champion Award 2007
Clarke Duncan
Fraser Edwards
Jess Luthi
Keith Budden
Matthew Wood – Very close and hard to call this one. Affiliate Marketing is all about building relationships and Matt’s A4Uforum has allowed this from its infancy. It is used by networks, agencies, merchants and the affiliates as a best practise, knowledge sharing and friendship community. For his efforts to the forum, the numerous social events and leading the first Affiliate Marketing Expo – Matt – take a bow!
Nick Roveta

Voting for your a4uAwards winner is now open on http://www.affiliates4u.com/vote.php

A winner and highly commended place will be announced at the a4uAwards ceremony & networking party held at a4uexpo on the 25th October at 7pm.

More information about the a4uAwards can be found below:http://www.a4uexpo.com/a4uawards.php

If you still need to register for the conference you can do so below:http://www.a4uexpo.com/registration.php