Just a quick post to promote the substantial Affiliate Marketing Networks Buyer's Guide from e-consultancy.com. Readers of my blog will be aware I spoke to e-consultancy discuss an holistic view of affiliate marketing and to offer my advice of how to building relationships with affiliates and how to grow your affiliate program.
I would recommend merchants who are currently trying to push or expand their programs to give this a read and especially media agencies that currently extend their online media offering by including affiliate marketing by having a thorough read to learn more about our £3billion sector.
The beginning of the buyer guide introduces the channel and the various elements I discussed in my Internet Retail event as the house keeping of affiliate marketing, such as how to choose when you are ready, to go in-house or with an agency and how to choose your agency.
There are some blinding quotes from affiliate marketing experts (haha) and noticeably a quote on building relationships and my affiliate love and respect adaptation to loyalty beyond commission.
It has a thorough rundown of the major networks in the UK, with all their noticeable clients and what sectors they specialise in, which is always valuable for merchants, media owners and affiliates wishing to commit or affiliate with a specific network.
Areas which I’ve highlighted for affiliate marketing newbie’s (merchants) are
- “Can affiliate marketing help you to meet your sales and marketing objectives?”
- “How can you integrate affiliate marketing within your overall marketing strategy?”
- “Is your organisation making enough commitment to affiliate marketing?”
Free plug for e-consultancy
E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides.
Subscribers pay from £195 per year to access the exclusive and highly practical content. E-consultancy also organises regular events, including roundtables and Supplier Showcases.