Protecting and Managing Online Reputation
The phrase 'A lie is half way around the world, before the truth has got its boots on' could have been designed for the online world in which we now live. Online communities and User Generated Content (such as blogs and social networks) are reviewing and debating brand merits: impacting your reputation and ultimately affecting turnover. How do retailers police and protect their reputations and can brands tap into the opportunity to create a positive buzz. Katy Howell from Immediate Future, an expert in online brand reputation will explore the issues along with a case study on how to gain positive profile online, presented by Chris Bishop of Hotel Chocolat.
Katy Howell Immediate Futures and Chris Bishop from Hotel Chocolat
After previously speaking last year on Affiliate Marketing, I'm looking forward to this and will post the presentation towards the end of the week with fuller information on Protecting and Managing your Online reputation.
For full details on the The Retail Business Show 2008 please click here.