I am going to leave out all the expected Easter puns - as we (Hotel Chocolat) have already used them in our various marketing campaigns and/or our chocolate competitors (Ha ha - I am sure you can guess who!) have copied them!
Our strong Easter affiliate campaign is still running strong - we are running a minimum 12% commission rate at one of the strongest time's in our year! Today was a fantastic sales day and I am sure tomorrow will continue, so ensure you promote our program until last orders on 4pm Thursday 20th.
Many merchants as documented in the industry have a tendancy to cut commission at their expected peak times we would rather further incentify affiliates to ensure our publisher base fully promote our chocolate easter eggs therefore we have a fuller sales campaign, rather than double-guessing we would just get all the sales anyway if we stayed in bed!
Alongside our nearly double affiliate commission increase we also have run sales bonuses and a few nice chocolate egg give-aways via personal emails and via the affiliates4u forum. To view the last view days of our affiliates4u easter giveaway 2008.
It has been great to see our campaign has not only been a success to date with sales achieved (still more to come I hope!) and the engagement within the forum, it's fantastic to see my campaign has created buzz within the affiliate world with positive posts from Chris Frost and also Jason Dale - particulary loving Jason's usage of Newton's theory - well done there!
Come on the affiliates! - Keep up the last push for Easter and remember our a4uforum give-away.
Ps. Ask nicely and I might show examples of our competitors marketing efforts to which I can only presume their creative team had a Hotel Chocolat catalogue, website and email campaign open in front of them!