Sunday, 31 August 2008
Designer labels are one of a growing number of fashion blogs to post about new fashion trends and new labels for menswear and womenswear online. Due to the ease of blog publishing now with blogger.com and Wordpress an increasing amount of affiliates are building both generic and niche blogs with affiliate links behind them.
As ever with SEO, content is king, and especially fresh new original content – and that has to be the main mission and objective for content or blog affiliates – hitting unique content and supplemented with solid internal and external link building campaign the publisher can find themselves with a very popular and highly valuable site.
FCUK Batman blog listing
After speaking to the publisher online on instant messenger we discussed the various long tail areas of the House of Fraser menswear department to drive incremental visits to both sites.
The publisher identified the French Connection Batman t-shirts as an opportunity for his site and here is his fashion blog post - http://designerlabels.org.uk/mens/french-connection-mens/batman-t-shirts-at-french-connection/
Here you can see a strong URL fully optimised for the search engines and a basic introductory copy with then product image and brief description all deep linking to a “batman” internal search page on the House of Fraser.
The brief copy for the posting and the product helps set the scene and will also the search engines to pick up the content theme however, I feel the publisher could produce a more interactive and compelling post around this subject to drive more visitors to the page and earn themselves more commission.
Affiliate Advice Suggestions
Blockbuster mentality! – Think like the marketers in Hollywood and build out the Batman promotion!
- Introductory Copy – Always aim for at least a paragraph of initial text to assist the user. Utilise the hype and interest in the movie by providing further statistics on the film, film plot, actors etc to drive more qualified traffic to the site.
- Interactivity – Help whip up some excitement – include either some images of the movie (with alt tags – utilise Google image search – to drive more visitors!) or why not include an embedded YouTube video – maybe the trailer for the movie
- Product Price – Always include the product price when you have this – gives the visitor fuller information and reduces the bounce rate on the merchants’ site.
- Call to action/Site to buy – Include a clear call to action with each product, “Buy this t-shirt for £25 at House of Fraser”. A clearer call to action will ensure a higher click through rate and by providing the end site will build confidence with the visitor so they are aware of the next step to their purchase.
- Personal Recommendation – Question to the affiliate? Which is your favourite t-shirt and why? This is fantastic subjective and unique comments for your post, aiding the user to choose but also allowing people to debate in the blog post comments and also to viral to their friends to debate.
- Social bookmarks – Adding social bookmarks always the user to share with the various popular social networking sites such as Facebook (see below for a Facebook opportunity)
- Show scarcity of products – “Buy now” “Only 5 ranges remaining” “Act now to buy your Batman tee”, People want what they think they can't have and social psychology would indicate that loss is a more powerful emotion than gain
- Delivery information – Simple comment to statement the merchants delivery information, especially to state choose next day delivery information and you can have this tomorrow
User and authentic blogger persuasion is a fantastic tool for content affiliates – adding one or two of these suggestions should ensure the post is found by more visitors in the search engines or via links from their friends and then drive the click through rate and conversion rate.
Happy affiliate – Higher SERP’s, more traffic, higher CTR/CR – more commission!
Utilise the cult following of the Dark Knight film and seed links to the blog post on forums and social networking groups.
Below is a screenshot of one of the plethora of Dark Knight groups on Facebook, with 40k users and hourly engagement this is a fantastic traffic source and a great place for debate “this is my favourite t-shirt etc…”.
However, do be careful not to over commit or spam these social networking and forum posts.
Any comments or quesitons please list below.
Friday, 29 August 2008
I am currently working with both LinkShare and Commission Junction to provide this in a format with automatic deeplinks with your publisher affiliate ID's - moving forward she will also include the top selling items on the House of Fraser site for you to push!
Further Autumn/Winter Stock - Ben Sherman x7
New Brand- Boxfresh x25-30, hoodies, jackets, shirts, tees
Further Autumn/Winter Stock - Polo- x4 jumpers, hoodies
Further Autumn/Winter Stock - Levis x9, tees-one cardigan
Further Autumn/Winter Stock - Ralph Lauren, x9 jumpers, trousers, polos, shorts
Further Autumn/Winter Stock - Tefal pans-x8
Further Autumn/Winter Stock - Linea- Stripy tea towels and aprons x7
New Brand – Emile Henry – Dinner wear – 20 options launching – Similar to Le Creuset
Further Autumn/Winter Stock - G-star new season jeans and jacket – 36 in total,
Further Autumn/Winter Stock - Untold dress x5
Further Autumn/Winter Stock - Ariella evening dress x5
Further Autumn/Winter Stock - Therapy dresses x5
Further Autumn/Winter Stock - Miss Sixty tops short sleeve, long sleeve and outerwear x10
Further Autumn/Winter Stock - Linea tops x5, coat x1
Further Autumn/Winter Stock Linea handbags x28
Further Autumn/Winter Stock Nica x10 more handbags
Further Autumn/Winter Stock Stephen Collins- belts x15
Further Autumn/Winter Stock Oushka- x18 handbags
New Autumn/Winter Stock Diesel-x14 handbags
Further Autumn/Winter Stock Johnstons of Elgin x14 scarves
New Brand - Angie Gooderham – Jewellery – 40 options -
New Brands - Givenchy Play
New Brands - Calvin Klein Obsession
Further Autumn/Winter Stock of top Prescriptives product - 50ml Good In Bed skin restoring night moisturiser
If you have any questions or comments please contact me.
Wednesday, 27 August 2008
Awesome! - Not overally sure how this is calculated but well done all! :)
Do you own a blog? What is the reader level of yours? Feel free to add below!
Friday, 22 August 2008
Duck and Cover- 15 new knits
Fly 53- 3 jackets,3 tshirts
Gio Goi- about 20 options
Further extensions from Gant, Fred Perry & Timberland
Zak Design New stock (20 options)
Missoni Bath lines – few lines put niche
Max Mara- dresses, skirts, knits and coats – 30 options
Untold- about 25 options, dress, blouses, coats, skirts and jeans
New handbag ranges:
- Episode (10 options)
- DKNY (20 options)
- Nica (hobo bags - 12 options)
- Fred Perry (6 bags, 2 wallets)
New jewellery ranges:
- Lola Rose (15 - 20 options including rings, bracelets and pendants)
- Linea Sterling Silver (rings and earrigns - 8 options)
- Angie Gooderham (New brand; rings, pendants, necklaces and earrings (36 options)
- New stock from Swarovski, Karen Millen and Ted Baker
Any questions or comments please feel free to let me know.
Friday, 15 August 2008
New Brand – “Old Glory” – 14 options or t-shirts and shirts
New Range “Calvin Klein 360 underwear” – High fashion underwear – 20/30 deep
New Range – Diesel AW08 range of jeans – 20 deep
New Range – Paul Smith AW08 stock now on
New Brand – Armani – give me a shout if you need anymore information on this.
Electrical – New Brand “Cuisinart”
Electrical – New “funky” Delonghi Icona Range – toasters/kettles
We now also sell contemporary canvas wall art “£30-£80” – maybe worth testing
New range – Boy & Girl – Pumpkin patch
Designer Babies – New Ralph Lauren & Ted Baker
New Miss Sixty Range – floaty rose print dress star of the range!
Uttam – new high summer range now online (niche brand)
Lipsy – new summer range (again niche brand)
Untold Satin Vintage Rose Print Dress – expected to receive high levels of PR!
Ichi – new summer range (30 options) – this seasons hot buy!
DKNY – New range (55options of handbags & purses)
Cynthia Rowley- EXCLUSIVE
Sunglasses 30% off until end of August
Hot Diamonds – strong range – 20 options
Givenchy launched (80 SKU’s – fragrance, make up and skincare)
Any questions or comments or further information please feel free to let me know.
Monday, 11 August 2008
After a week away on holiday in Portugal I’ve got straight into things and accepted to speak at two events later in the year on affiliate marketing.
The first is with Ad:Tech London, on Thursday, 25th September
I’ve been asked to speak about engaging with your affiliates, aimed particular on my experience as an affiliate, working at an affiliate network and from being merchant for the past 3 years.
This will be in the style of a roundtable event, so plenty of opportunity to add to the debate on how to relate and reach out to your publishers to reward and grow your affiliate programme.
Affiliate marketing: Partnering for online success
The second is with A4UExpo, 14th & 15th October 2008. A4UExpo organiser and founder of affiliates4u Matt Wood, called and we discussed organising a session on ensuring senior management buy in for affiliate marketing within organisations. This will be aimed at both advertisers and agencies looking to start, manage and expand their affiliate marketing programmes.
This will be a panel event and I will be joined by Dan Powel (Head of Account Management, CJ), good friend Femi Omoluabi (Affiliate and Search Director, Zed Media) and Chris King (Head of Affiliates, BT).
Visit for more on A4Uexpo 2008 or to view the other affiliate marketing speakers.
If you have any topics or areas you would like me to look into for these events please feel free to let me know and I will see if I can incorporate these into the sessions and if you are attending by all means come and say hello!
Autumn/Winter heralds the start of a strong season ahead at House of Fraser. With the help of model Yasmin Le Bon, the season is dedicated to those with true fashion credentials.
Eclectic and diverse in this season’s young fashion collections bring with them a host of bold statements from a multitude of fashion brands. For men a season of rich colour palettes, sophisticated styling and exclusive brand collaborations House of Fraser are the place to shop for menswear. With exclusive labels Linea, Howick, Kenneth and a whole host of branded favourites like Hugo Boss, Ralph Lauren and Lacoste
To celebrate the new seasons collection we are increasing our default commission rate to 6% for the full month of August furthermore we even has a new customer voucher (see below) to ensure Autumn 2008 arrives with a bang at House of Fraser!
If you are looking to promote fashion, home and beauty - why look anywhere else?
- 6% basic commission
- £85 AOV
House of Fraser Voucher - £10 off with £50 spend!
House of Fraser have a voucher code that is available for you to start using now visitors receive £10 off their first online purchase when they spend £50 or more, ending 31st August
The offer is available on full priced & SALE items currently on the House of Fraser site. PLUS if the consumer then goes on to spend above £50 they get free standard delivery to any UK address.
Visit House of Fraser and receive £10 off* your first online purchase when you spend £50 or more. Offer ends 31st August 2008.
- Shop online for hundreds of brands and thousands of products ranging from designer clothes to luxurious home essentials
- FREE standard delivery* to any UK address when you spend £50 or more
- Enjoy a quick, easy and secure shopping experience
Enter FIRSTORDER08 at the checkout to receive £10 off* your first online purchase when you spend £50 of more.
Our product feed is now readily availabile in the Commission Junction or LinkShare interface please contact the CJ/LS account team for more information to getting started featuring our products within your sites feeds.
Keep in touch
If you have any questions or comments about the House of Fraser affiliate programme please do not hesitate to get in touch with me.