Designer labels are one of a growing number of fashion blogs to post about new fashion trends and new labels for menswear and womenswear online. Due to the ease of blog publishing now with blogger.com and Wordpress an increasing amount of affiliates are building both generic and niche blogs with affiliate links behind them.
As ever with SEO, content is king, and especially fresh new original content – and that has to be the main mission and objective for content or blog affiliates – hitting unique content and supplemented with solid internal and external link building campaign the publisher can find themselves with a very popular and highly valuable site.
FCUK Batman blog listing
After speaking to the publisher online on instant messenger we discussed the various long tail areas of the House of Fraser menswear department to drive incremental visits to both sites.
The publisher identified the French Connection Batman t-shirts as an opportunity for his site and here is his fashion blog post - http://designerlabels.org.uk/mens/french-connection-mens/batman-t-shirts-at-french-connection/
Here you can see a strong URL fully optimised for the search engines and a basic introductory copy with then product image and brief description all deep linking to a “batman” internal search page on the House of Fraser.
The brief copy for the posting and the product helps set the scene and will also the search engines to pick up the content theme however, I feel the publisher could produce a more interactive and compelling post around this subject to drive more visitors to the page and earn themselves more commission.
Affiliate Advice Suggestions
Blockbuster mentality! – Think like the marketers in Hollywood and build out the Batman promotion!
- Introductory Copy – Always aim for at least a paragraph of initial text to assist the user. Utilise the hype and interest in the movie by providing further statistics on the film, film plot, actors etc to drive more qualified traffic to the site.
- Interactivity – Help whip up some excitement – include either some images of the movie (with alt tags – utilise Google image search – to drive more visitors!) or why not include an embedded YouTube video – maybe the trailer for the movie
- Product Price – Always include the product price when you have this – gives the visitor fuller information and reduces the bounce rate on the merchants’ site.
- Call to action/Site to buy – Include a clear call to action with each product, “Buy this t-shirt for £25 at House of Fraser”. A clearer call to action will ensure a higher click through rate and by providing the end site will build confidence with the visitor so they are aware of the next step to their purchase.
- Personal Recommendation – Question to the affiliate? Which is your favourite t-shirt and why? This is fantastic subjective and unique comments for your post, aiding the user to choose but also allowing people to debate in the blog post comments and also to viral to their friends to debate.
- Social bookmarks – Adding social bookmarks always the user to share with the various popular social networking sites such as Facebook (see below for a Facebook opportunity)
- Show scarcity of products – “Buy now” “Only 5 ranges remaining” “Act now to buy your Batman tee”, People want what they think they can't have and social psychology would indicate that loss is a more powerful emotion than gain
- Delivery information – Simple comment to statement the merchants delivery information, especially to state choose next day delivery information and you can have this tomorrow
User and authentic blogger persuasion is a fantastic tool for content affiliates – adding one or two of these suggestions should ensure the post is found by more visitors in the search engines or via links from their friends and then drive the click through rate and conversion rate.
Happy affiliate – Higher SERP’s, more traffic, higher CTR/CR – more commission!
Utilise the cult following of the Dark Knight film and seed links to the blog post on forums and social networking groups.
Below is a screenshot of one of the plethora of Dark Knight groups on Facebook, with 40k users and hourly engagement this is a fantastic traffic source and a great place for debate “this is my favourite t-shirt etc…”.
However, do be careful not to over commit or spam these social networking and forum posts.
Any comments or quesitons please list below.