I recently met an old friend of mine that used to work from a Direct Marketing Agency when I was at Hotel Chocolat. Well, she is definitely using all the skills and techniques she passed on during those days as she has set up an web start up, KendiJewlz.com
KendiJewlz.com specialised in personalised (not personalized) jewellery and have a fabulous range of necklaces, bracelets and earrings that can each be customised.
Okay plug over, but when I met her she mentioned that she had sent a few samples to the management of Girls Aloud – amazingly lead Girls Aloud socialite Sarah Harding did not only wear the item but she was snapped by the paparazzi! What a fantastic PR coup!
Above's the picture of Sarah Harding wearing her personalised Kendi Jewlz necklace! Best of luck to KendiJewlz in the future – let’s hope some more strong PR ensures plenty of visits and sales to the site!