Wednesday, 26 November 2008

Huge 2 Day only, Brand SALE (Thurs 27th - Fri 28th)

Ok guys this one’s a biggie. This is our pre-Christmas 2 Day Brand Event – it’s bigger than John Sergeant quitting Strictly, better than the first man to land on the moon, greater than the Take That reunion and more grand than the 1966 World Cup final...well nearly!

House of Fraser will be holding a their long awaited and now big annual November Big Brand Event, which allows customers to receive up to 25% off many full price items; this is a fantastic promotion that will be starting on site tonight at midnight!

Our November 2 Day Brand Event is always a huge event in the trading calendar at House of Fraser and will be fully supported offline with national and regional ads, press & radio and of course, throughout our 62 department stores.

This is only live for 2 days – tomorrow (Thursday 27th) and Friday 28th.

This represents spectacular pre-Christmas savings for consumers and naturally expands the reach of House of Fraser customers – especially those trading up with the up to 25% off – please to add this to you homepages and special offer sections – we are happy also if you offer an incentive or reward on your site!

Don't forget our spend £50 or more online and receive free standard delivery promotion which is still running alongside this offer.

Offline promotion
This is being promoted in all our 62 UK stores, extensive newspaper adverts and PR.

Even with the spectacular savings we are maintaining our 5% default commission level – the highest public baseline commission amongst department stores!

Our average order value is currently at £93

Event Expiry
Do note this promotion will end midnight on Friday 28th November, please ensure you remove this copy and revert the banners to the generic offering.

Creative Theme<

This can be picked up when you log into the Linkshare/Commission Junction interface or feel free to view the House of Fraser homepage - concise and sharp up to 25% off call to action!

Supportive Copy
Please add some supportive copy to your House of Fraser banner/text links, it's widely accepted it is great for improving conversion rates, please find two versions below – please do use the asterisks to avoid confusion.

Version 1
Christmas shopping can be even more exciting with up to 25% off thousands of items in store and online, this Thursday and Friday only. Enjoy up to 25% off* hundreds of brands and thousands of products ranging from designer clothing for men, women and children to home accessories. Don’t miss out on great savings, ends on Friday 28th November. Plus receive free standard delivery when you spend £50 or more online.

- Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Version 2
The 2 Day Brand Event at House of Fraser is now on. Enjoy up to 25% off* designer clothing for men, women and children. From homeware essentials to travel and Christmas gift accessories, it’s the perfect excuse to treat yourself. Plus, spend £50 or more online and receive free standard delivery. Don’t miss out - ends Saturday 31st May.

- Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Please feel free to get in touch with regards this promotion or anything related to House of Fraser.

Cheers, Chris

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