Monday, 30 June 2008

Giving up beer for charity!

…I’m giving up booze for a month!

For the whole of July alcohol will not pass my lips! What started as a joke with my flatmate has now become a full on challenge to which in my stubbornness and to prove a point I could not back down!

Chris Bishop giving up alcohol for a month - please sponsor me!

To keep me motivated during July, I would love for you to sponsor and I have chosen a local Children’s charity from home – Derian House to donate all the money to. Also, to add a consequence to this, if I do cave in to a pint I will then double the total amount raised for the charity.

For more details and to contribute please visit – http://www.justgiving.com/nopintsforchris

It's great to see support already from Nadeem and the guys at affiliate4u - please read mission impossible post for more...

I'll keep you all update on the blog with my status!

Thanks all

Chris

Thursday, 26 June 2008

Big brands, bigger discounts, it’s sale time

Just a quick note to say SALE has officially launched online and instore at House of Fraser. Up to 50% off hundreds of brands.

Click for more information for our affiliate campaign for our designer sale.

I'm just looking at the men's SALE section myself now - I might be buying those Paul Smith jeans or nice Hugo Boss shirt or a new Kenwood kettle oooh - 1.7 litre capacity - fantastic for making a brew!

Haha the list grows!

House of Fraser launches with Commission Junction

I am delighted to announce the appointment of Commission Junction as our 2nd affiliate network.

House of Fraser launches with Commission Junction

For more information please visit their post on the affiliates4U.com forum - House of Fraser launches on Commission Junction.

This includes information on our SALE event, commission levels, product feed information, SALE creative and an easy deep-link to our SALE landing pages.

Click here to join the House of Fraser affiliate programme on Commission Junction or join via our Linkshare programme.



Thanks, Chris

Wednesday, 25 June 2008

House of Fraser SALE live tomorrow

I welcome all affiliates to join in and promote House of Fraser as we launch our SALE period live on the site tomorrow.

Spectacular SALE savings on big named designer brands across fashion, home and beauty. We have some exclusive brands & offers on during SALE which I will constantly update you on via on here. Don't forget our spend £50 or more online and receive free standard delivery promotion which is still running alongside this offer.

SALE is a fantastic sale uplift on the site as it naturally expands the reach of House of Fraser customers – especially those trading up with the up to 50% off. Please ensure you add this to your homepages and special offer/SALE sections to drive traffic and earn yourself some fantastic commission

Ps. We are happy if you offer an incentive or reward on your site!

Offline promotion
This is being promote in all our 61 premium UK stores and extensive PR.

Commission
Even with the spectacular savings we are maintaining our 5% default commission level – the highest public baseline commission amongst department stores!

Stats
Our average order value is currently at £93 - with SALE we imagine this to peak over £100

Creative Theme
House of Fraser SALE

All our creative can be accessed either via the LinkShare or CJ network.

Supportive Copy
Please add some supportive copy to your House of Fraser banner/text links, it's widely accepted it is great for improving conversion rates, please find two versions below – please do use the asterisks to avoid confusion.

Version 1
SALE now on at House of Fraser. Enjoy up to 50% off* hundreds of brands and thousands of products ranging from designer clothing for men, women and children to home accessories. Don’t miss out on great savings. Plus receive free standard delivery when you spend £50 or more online.


- Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Version 2
Upto 50% SALE at House of Fraser is now on. Enjoy up to 50% off* designer clothing for men, women and children. From homeware essentials to travel and gift accessories, it’s the perfect excuse to treat yourself. Plus, spend £50 or more online and receive free standard delivery. Don’t miss out.

- Go shop online at House of Fraser.


*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Join the House of Fraser program
If you are not currently a House of Fraser affiliate please join via either our affiliate networks

- Linkshare - https://ssl.linksynergy.com/cli/publisher/registration/registration.php
- Commission Junction - https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=2400997

Please find below my contact details if you would like to get in touch with regards this promotion or anything related to House of Fraser.

Cheers, Chris


E: chrisbishop(at)hof.co.uk
P: 0207 003 4102
IM: cpbishop(at)hotmail.com

Sunday, 15 June 2008

Up to 50% Summer Reductions at House of Fraser

I am delighted to announce our Summer Reductions will go live on the site at Midnight tonight; this will be a fantastic consumer offer led promotion certain to get your visitors excited with up to 50% reductions across the majority of brands and hundreds of our products on site, plus our FREE standard delivery on orders above £50.

Fantastic Summer Reductions across all areas of the House of Fraser site including

Fashion
Women’s, Men’s and Childrenswear reductions
Brands including – Max Mara, Kenneth Cole, Therapy and Linea

Home
Kitchen Electricals- Gaggia Coffee Machines, Krup’s KettlesLighting Reductions
Misc- Samsonite Luggage

Even with the up to 50% Summer Reductions we are not lowering our commission levels, we are maintaining our standard 5% commission on all net sales with a 28 cookie period – we also do not discriminate again loyalty or incentive sites.

Quick Stats
Summer Reductions starts 16/06.
Commission: 5% net salesAOV: Expected to be around £120

Creative Theme
Strong call to action messaging
Summer Reductions at House of Fraser
Please log into the LinkShare interface to view the full creative suite for House of Fraser summer reductions, for bespoke banners and creative please let me know.

Supportive Copy
Up to 50% Summer Reductions now on at House of Fraser is now on. Enjoy up to 50% off* hundreds of brands and thousands of products ranging from designer clothing for men, women and children to home accessories. Don’t miss out on great savings. Plus receive free standard delivery when you spend £50 or more online.


- Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser


Action
Place House of Fraser creative onto your site, special offers, discount areas to ensure maximum coverage and commission uplift. If you are not already a House of Fraser affiliate well now is a great time to join – please click here to join via LinkShare.

Questions
If you have any questions whatsoever please feel free to speak to me directly.

Thanks, Chris

Bulgarian Black Sea Adventure

Last week I met up with an old work colleague (Richard Kent) from when I used to work at Hotel Chocolat, over a pint or two we caught up and definitely put the world to right. We both left Hotel Chocolat earlier this year, he has moved onto a luxury mail order diamond company, Hot Diamonds as Head of Marketing.

Anyway during our now beer fuelled chat Richard updated me on his Bulgarian Black Sea Adventure and the hideaway Bulgarian dream where last summer he purchased an apartment via a property development company and being an avid online publisher (cough – although it does show he was listening to me!) he’s set up a blog to tell his story, tell his friends the latest info on Sozopol, Bulgaria and naturally try to flog some rooms in his apartment.

Current Site:
Bulgarian Black Sea Holiday Adventure

The dream (or artist impression)
Bulgarian Black Sea Holiday Adventure

Here's a link to his latest Bulgaria Update - but I'll be keeping you all up-to-date especially when Richard invites me over to for a holiday in Bulgaria!

Happy Father's Day to all Fathers

Just a quick note; My Dad just rang to thank me for his Father's Day present and seemed massively impressed by the two very dad gifts I bought him online from Firebox.com


I got him a Jim'll Fix it Soap - now then, now then and some V-beat drumstricks so he can drum away to his hearts content! (Sorry Mum)

Jimll fix it soap


I hope you all managed to remember Father's Day!

Monday, 9 June 2008

Childrenswear Affiliate Offer

We are currently running 20% off selected items in our childrenswear on the House of Fraser website. 20% off big brands such as Timberland, Diesel, Ralph Lauren, Lacoste and Pumpkin Patch. This offer is due to run for this month.

Our childrenswear ranges from baby and toddler to occasionwear for boys and girls 4-10.

Here is the creative theme.
20% off childrenswear at House of Fraser

Clear and concise call to action, which is naturally bound to increase conversion rate - if you have a general fashion or child niche site add our campaign to ensure you generate the offer halo sales lift. For full creative and text links go to into your LinkShare interface.

Quick Stats
Commission: 5% on net sales
AOV: £72 (last week)

Naturally also don't forgot about our Father's Day affiliate incentive.

Any questions as always give me a shout.

Thanks, Chris

Tuesday, 3 June 2008

Father's Day Gifts Affiliate Campaign

I am happy to announce House of Fraser's Father's Day campaign. We are maintaining our 5% default commission rate whilst also adding cash bonus prize draws for affiliates that generate over 2 sales (£100 bonus) and affiliates that generate over 20 (£200 bonus).

On the House of Fraser site we have 100's of perfect Father's Day gifts - from Hugo Boss bags, Ralph Lauren polo tops, classic ties and socks, whisky gifts, Father's Day gift sets, flip flops, shavers and even a Siemens Porsche Nespresso £699 coffee machine

We are ideal for your Father's Day category pages, emails and homepages - help push House of Fraser this year to increase the style of the nations Dads!

Please find all the details below....

Commission
5% default commission level – the highest public baseline commission amongst department stores!

Cash Bonus Draw
From Sunday 1st June to 15th June generate 2 sales for House of Fraser for the chance to earn £100 bonus on top of your commission.

Generate 20 or more sales for the chance of £200 - simple!

Creative Theme
Strong creative theme displaying example products and matching our extensive store and outdoor Father's Day campaign, clear call to action plus the free delivery offer.
Father's Day gifts from House of Fraser

Top Father's Day Products (Use the LinkShare Link Builder for creating deeplinks or ask us for help on how to use it)

Ted Baker Reverse Cufflinks- £45
Hugo Boss Silk Candy Tie- £55
Floris Elite Shaving Bowl- £22.50
Prada Man Coffert- £52
Balvenie 12 Year old Doublewood Single Malt Scotch Whisky- £32.50
Hugo Boss Leather Dispatch bag- £175
Gant 3 Pack Socks- £29
Kenneth Cole Plaque belt- £45
Polo Golf Striped Polo shirt- £60
Philips Nivea moisturising HS8020 shaver- £69.99
Diesel Coin Pocket Wallet- £40
Police Wrap Sunglasses- £105
Jack Daniel's miniature with a miniature key ring flask- £12.50


Supportive Copy
Please add some supportive copy to your House of Fraser banner/text links, it's widely accepted, it is great for improving conversion rates and great SEO copy for your site.

Father's Day supportive copy
From designer ties to stylish cufflinks, treat your dad to the perfect Father’s Day present from House of Fraser's stylish gift range for men. Plus receive free standard delivery when you spend £50 or more online.

Click here to shop for Father's Day presents.

Last order dates for Father's Day
This is a guaranteed service from House of Fraser.
Standard Delivery – Friday 6th June (remember push the benefit of free delivery on spend over £50)
Next Day – Thursday 1.30pm - 12th June

Any comments or questions about our Father's Day campaign or our affilaite program feel free to give me a shout.

Thanks, Chris