Thursday, 27 November 2008

2 day brand event LIVE!

As outlined yesterday our pre-Christmas 2 Day Brand Event is LIVE – it’s bigger than John Sergeant quitting Strictly, better than the first man to land on the moon, greater than the Take That reunion and more grand than the 1966 World Cup final...well nearly!

Promote strongly on your affiliate site and email - strong conversion, high average order value will result in big commissions!

Find full details in my previous November House of Fraser BBE post.

Terrific Thursday Weekly Offers

Even with our annual 2 day November Big Brand Event, we are still continuing with our weekly website offers.

Remember, these are fantastic products to promote as the perfect presents for friends and family and I am sure you’ll be tempted to treat yourself too. Hurry – this is an exclusive online offer, so products are subject to stock availability and once they’ve gone, they’ve gone.


Below are this week's offers and here’s the link
http://www.houseoffraser.co.uk/MidWeekOffers/M114_MidWeekOffers,default,pg.html


Please note the link above will not change week on week, so please deeplink to this, the weekly offers pages are only live for that given week.

SHAKEN NOT STIRRED
This exclusive online offer is a designer dream world for every man that loves the thought of shopping for stylish clothes from prestigious brands. For one week only, we’re offering you the chance to buy clothes from top designer brands at incredible prices. We have a great range of luxurious brands, including Hugo Boss, Ted Baker and Ralph Lauren, so update your wardrobe with slick designer clothes and buy them at very special prices.

FOREIGN AFFAIRS
If you’re jetting off for an adventure of a lifetime, chilling out with family and friends abroad or simply catching the winter sun rays, you won’t want to miss out on this fantastic offer. For one week only, we’re offering you the chance to buy stylish suitcases at fantastic prices. From compact cases for travelling light to the more spacious luggage for all those extra luxuries, travel in style with our top brands, which include Antler and Samsonite.

SOMETHING FOR THE WEEKEND
For one week only, you can enjoy the latest fabulous designer brands for a fraction of the price. Stay warm this winter with trendy jackets and coats from Miss Sixty, MaxMara and Oska and enjoy your weekend partying in style, wearing a Gina Bacconi dress. It’s the perfect time to treat yourself to chic, elegant and sophisticated clothing that oozes designer flair and creativity.


As always, any questions please let me know.

Thanks, Chris

Wednesday, 26 November 2008

Huge 2 Day only, Brand SALE (Thurs 27th - Fri 28th)

Ok guys this one’s a biggie. This is our pre-Christmas 2 Day Brand Event – it’s bigger than John Sergeant quitting Strictly, better than the first man to land on the moon, greater than the Take That reunion and more grand than the 1966 World Cup final...well nearly!




House of Fraser will be holding a their long awaited and now big annual November Big Brand Event, which allows customers to receive up to 25% off many full price items; this is a fantastic promotion that will be starting on site tonight at midnight!

Our November 2 Day Brand Event is always a huge event in the trading calendar at House of Fraser and will be fully supported offline with national and regional ads, press & radio and of course, throughout our 62 department stores.

This is only live for 2 days – tomorrow (Thursday 27th) and Friday 28th.

This represents spectacular pre-Christmas savings for consumers and naturally expands the reach of House of Fraser customers – especially those trading up with the up to 25% off – please to add this to you homepages and special offer sections – we are happy also if you offer an incentive or reward on your site!

Don't forget our spend £50 or more online and receive free standard delivery promotion which is still running alongside this offer.

Offline promotion
This is being promoted in all our 62 UK stores, extensive newspaper adverts and PR.

Commission
Even with the spectacular savings we are maintaining our 5% default commission level – the highest public baseline commission amongst department stores!

Stats
Our average order value is currently at £93

Event Expiry
Do note this promotion will end midnight on Friday 28th November, please ensure you remove this copy and revert the banners to the generic offering.

Creative Theme<


This can be picked up when you log into the Linkshare/Commission Junction interface or feel free to view the House of Fraser homepage - concise and sharp up to 25% off call to action!

Supportive Copy
Please add some supportive copy to your House of Fraser banner/text links, it's widely accepted it is great for improving conversion rates, please find two versions below – please do use the asterisks to avoid confusion.

Version 1
Christmas shopping can be even more exciting with up to 25% off thousands of items in store and online, this Thursday and Friday only. Enjoy up to 25% off* hundreds of brands and thousands of products ranging from designer clothing for men, women and children to home accessories. Don’t miss out on great savings, ends on Friday 28th November. Plus receive free standard delivery when you spend £50 or more online.

- Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Version 2
The 2 Day Brand Event at House of Fraser is now on. Enjoy up to 25% off* designer clothing for men, women and children. From homeware essentials to travel and Christmas gift accessories, it’s the perfect excuse to treat yourself. Plus, spend £50 or more online and receive free standard delivery. Don’t miss out - ends Saturday 31st May.

- Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Please feel free to get in touch with regards this promotion or anything related to House of Fraser.

Cheers, Chris

Friday, 21 November 2008

House of Fraser Christmas Campaign



Welcome my blog version of the Christmas edition of the House of Fraser affiliate newsletter. At this time of the year we are all busy so I'll get straight to the point. Magic occurs in Department stores at Christmas, the thrill of all the gifts, the wonderful excitement of the best time of the year, and we are already starting to see that this year at House of Fraser, so be part of a truly magical Christmas and promote House of Fraser's Perfect Presents this Christmas.

Discover fantastic gift ideas to promote for every budget, from exquisite beauty products to toys for children of all ages. You'll find glittering jewellery, high tech gadgets and indulgent treats for grown-ups, as well as beautiful Christmas decorations to complete the festive scene. With the House of Fraser webstore brimming with Christmas occasionwear and Perfect Present you'll leave your customers to be able to purchase all their Christmas gifts under one roof.. Ensure your visitor's come and play at our house this Christmas.

N.B. For a limited time only we have a special 20% off our Christmas Shop - including Tree Decorations, Christmas Cards, 2009 Calendars, Christmas Tree Lights, Wrapping Paper, Wreaths & Garlands, this expires next Wednesday (26th Nov)

What's in it for you this Christmas at House of Fraser?
- For every product sold through our website, you will earn 5% on the net sales value (including Food Hampers & Apple iPods)
- A high average order value - currently £90 (and rising)
- Christmas & Bespoke Voucher Codes
- Weekly Web Offers to ensure sticky content & returning customers to your sites!
- Truly amazing Prefect Present for every home to promote

Voucher Codes
Please find below some specific voucher codes to promote House of Fraser straight away! Do note the expiry dates.
- On site: FREE £20 gift card when you spend £100 or more at House of Fraser (Expires Sunday 23rd Nov)
- On site: FREE standard delivery on orders above £50 (Expires 24th Dec)
- Voucher Code: Receive £10 off when you spend £50 or more online - Code - "OFMC111" (Expires 25th Jan)
- 10% off Miss Sixty womenswear- Code
- "MISSSIXTY08" (Expires 24th Dec)
- 10% off Timberland menswear- Code
- "TIMBERLAND08" (Expires 24th Dec)
- 10% off GANT menswear- Code
- "GANT08" (Expires 24th Dec)
- 10% off Rockport menswear- Code
- "ROCKPORT08" (Expires 24th Dec)
- 20% off Kenneth Cole menswear- Code
- "KENNETHCOLE08" (Expires 24th Dec)
- 20% off Therapy womenswear- Code
- "THERAPY08" (Expires 24th Dec)
- 20% off Untold womenswear- Code
- "UNTOLD08" (Expires 24th Dec)

Webstore Promotions
As we as the above voucher codes we also have the following on site promotions running:
- Receive up to 20% off selected Linea homeware (Expires 23rd Nov)
- 20% off Christmas Shop - including Tree Decorations, Christmas Cards, 2009 Calendars, Christmas Tree Lights, Wrapping Paper, Wreaths & Garlands (Expires 26th Nov)
- "For your eyes only" - exclusive weekly offers to the webstore - please check here for details
- Receive a FREE Dyson vacuum cleaner toy* when you purchase a DC22, DC23, DC24 or DC25 vacuum cleaner (Expires 30th Nov)
- Get a third off the Gordon Ramsay cookware Range (Expires 24th Dec)
- NEWS FLASH - House of Fraser's Pre-Christmas Big Brand Event is planned for the 27th and 28th of November, this will truly rival any current department store promotion, save the dates in your diary to promote House of Fraser with up to 25% savings for your customers (creative to be loaded in the system next week -
This is sensitive information and I have passed this onto you early due to feedback I have received, it is vital you do not promote this offer until Wednesday afternoon at the earliest - the prices will go live on the site at 00:01 on the Thursday).

Christmas Last Order Dates
Our last orders dates for standard delivery is Wednesday 17th December 2008. For our Next Day Delivery, last orders for delivery before Christmas is Friday 19th December 2008, orders placed by 1.30pm.

Christmas Top Sellers
Please find below our expected top sellers for Christmas (for deeplinks please pick up the SKU details - any problems please contact the team at LinkShare or Commission Junction).
























































































































































































DepartmentProduct ID (SKU) BrandProduct
Beauty116794799GivenchyLa Makeup Palette 2008
Beauty116135319Armani CodeEau de Parfum, Body Lotion
Beauty116127756Armani CodeEau de Toilette por Homme, Shower gel por homme
Fashion Access114557638DKNYPatent 3 piece vanity cosmetic set
Fashion Access114557701DKNYLarge patent shopper with detachable clutch
MenswearD154653LineaSuperfine Merino wool regular V-neck jumper
MenswearD185586Ralph LaurenGF RIB BEANIE & SCARF SET
Beauty116504631Marc Jacobs50ml Daisy eau de parfum
WomenswearD174636Calvin KleinPJ in a bag
Fashion Access116546227FiorelliBoxed Key ring, purse and umbrella set
Fashion Access115941377Ted Bakerfeather print wash bag and towel gift set
WomenswearD181176LineaLittle black dress
WomenswearD174625LineaVelours xmas robe
Menswear115020121DieselWallet and key ring gift set
Menswear105599241Hugo BossRound logo cufflinks
Home113788317House of FraserSM strength ball
Home113787468House of FraserNHM RC black widow
Home113788341House of FraserSM nano copter
Home114130795House of FraserChristmas Fraserbear




Christmas Creative Themes
Please find below some examples and quick links to start promoting House of Fraser during Christmas, the full creative suite is available once you log on to the LinkShare or Commission Junction interface.

Christmas Trees & Decorations
Christmas Trees & Decorations Creative


Christmas Food Hampers & Gift Baskets
Christmas Hampers


Christmas Gifts for Her
Christmas Gifts for Her


Christmas Gifts for Him
Christmas Gifts for Him

Christmas Beauty & Fragrance Gifts
Christmas Beauty Gift Sets


Keep in touch
If you have any questions or comments about the Christmas campaign please do not hesitate to get in touch with me.

Cheers, Chris

Google SearchWiki enables fully personalised search

Google have released a new tool named "SearchWiki" to allow signed in users to organise and amend the natural search rankings based upon their own preferences. Google users will also be able to share their website rankings with other SearchWiki users.

See the video below from on of Google's lead boffin, Amay.




Google are claiming this initially will not effect the way natural search appears for users which are not logged in - but I trust that will not stop SEO agencies and consultants from negatively scoring their clients competitors and for that matter merchants and affiliates with their sites.

This really will mean soon that no search result is the same to different users and will surely be a nightmare for SEO agencies to benchmark the search engine rankings - when their clients top customers therefore have the ability to customise and personalise their search results how they would like to have them ranked and alter these day by day.

I've just been having a play myself under searches for this blog

Google SearchWiki


I've vainly just boosted my own blog and also made a slightly biased comment! : )
Google SearchWiki for Chris Bishop

Power to the people!

Here's Google's annoucement to the new search tool - Official Google Blog: SearchWiki: make search your own

Wednesday, 19 November 2008

House of Fraser Weekly Web Offers

As I explained last week (House of Fraser Weekly Special Offers) please find below this week's "For your eyes only". As a reminder these are top products and brands from House of Fraser which we have themed into areas and reduce the price for a limited time only- the products are subject to stock availability and once they’ve gone, they’ve gone!

These offers will change week on week, please ensure you browse the various offers and trade the brands.

Here’s the link - http://www.houseoffraser.co.uk/MidWeekOffers/M114_MidWeekOffers,default,pg.html




DOMESTIC ANIMALS
Every man wants a mean machine that looks sexy, performs smoothly and delivers quickly. For one week only, that’s exactly what we’re offering you – great gadgets at unbelievable prices. Available online only, you’ll find innovative small electricals for an effortless living. Shop for coffee makers designed by Porsche, Magimix food processors and luxurious home essentials from top brands at fantastic prices

LAST BAG STANDING
Warning – to avoid a handbag stand-off, you’ll have to be quick! Luxurious leather handbags from prestigious designer brands won’t be available for long, especially at these fantastic prices. Treat yourself to casual totes and glamorous clutch bags from leading designer brands such as Coccinelle, Radley and Biasia. For one week only, we’re offering you the chance to buy fabulous designer handbags from our selected collection to accessorise your outfits.

GET THE PARTY STARTED
It’s Wednesday and we’re in the mood to party! For one week only we’re offering you a collection of party perfect essentials at incredible prices so you can get your parted started too. From pre-party preparations to enjoying a glass of champagne, you’ll find everything you need to party in style. Shop online for luxurious makeup and sparkling accessories from your favourite designer brands and celebrate with tasteful treats.


Here's the link were these House of Fraser exclusive web offers will be updated every week-

Thanks, Chris

Monday, 17 November 2008

FREE £20 Gift Card, on £100 spend - extended to 23rd November!!!

We have exclusively extended our FREE £20 gift card when a customer spends £100 online this week, so this will now expire on the 23rd November.



This is a truely fantastic offer so please ensure you make use of this offer and drive the pre-Christmas sales this week.

Thanks, Chris

Get a third off Gordon Ramsay Cookware at House of Fraser

Buy 3 or more items from the Gordon Ramsay range and receive a third off. You can now enjoy cooking even more with our Gordon Ramsay saucepan range that is exclusively available online. Plus, we’re offering 33% off* when you purchase any three saucepans from our selected range.


Click here to see Gordon Ramsay saucepan range that’s included in this offer.

Offer terms and Conditions
- Offer valid from 10th of November 2008 to 24th of December 2008.
- The offer cannot be used in conjunction with any other offer.
- Subject to availability and for a limited period only, while stocks last.
- Offer applies to a selected range only.
- *This offer is not available in store.

20% off Childrenswear with House of Fraser

Receive up to 20% off* selected House of Fraser Childrenswear. This offer ends on Sunday 26th November 2008. The online price includes the discount, where applicable. Prices include up to 20% off* selected items throughout Childrenswear.




This offer ends on Sunday 26th November 2008.

*This offer applies to selected departments and brands only and is not valid in conjunction with any other offer. You will always be charged the price that is displayed on the Checkout page. If the price has been reduced after you purchased the item at full price, we cannot refund the difference.

FREE Dyson Toy Vacuum Cleaner Offer

It’s a great Christmas gift for children. Receive a FREE Dyson vacuum cleaner toy* when you purchase a DC22, DC23, DC24 or DC25 vacuum cleaner between 1st November 2008 and 30th November 2008. Click here to download your voucher and follow the instructions displayed on the voucher to promote the free Dyson toy gift.

Shop for Dyson vacuum cleaners

*Offer applies to selected products only, whilst stocks last.

Wednesday, 12 November 2008

Weekly Special Offers from House of Fraser!!

Morning affiliates

This morning we have launched a new area on the site exclusively for online marketing. For a limited time only, we are offering you the chance to get your hands on some of our bestselling products from your favourite designer brands for a fraction of the price at House of Fraser.

These are purely exclusive online offers were we will weekly theme certain product groups on the site and reduce the price for a limited time only- the products are subject to stock availability and once they’ve gone, they’ve gone!

These offers will change week on week, please ensure you browse the various offers and trade the brands.

Here’s the link - http://www.houseoffraser.co.uk/MidWeekOffers/M114_MidWeekOffers,default,pg.html

This week’s themes & my personal two top picks from each:

BAG IT NOW BEFORE IT GOES

An online exclusive offer like this is a rarity. So when you see it, make the most of it. For one week only, we’re offering a selected collection of designer handbags at very special prices. From DKNY to Coccinelle, you’ll find this season’s latest and greatest must-haves at a fantastic price.

DKNY shoulder handbag - Town and country pailetties large nylon bag. Was £175 (now £122.50)


Coccinelle tote bag - Cameron large leather hand held tote bag. Was £299 (now £209.30)


A HELPING HAND FOR ONE WEEK ONLY
We have something for the coffee aficionados, the chefs and the cleaners. From Delonghi and Magimix to Dyson and Gaggia, treat yourself to a selected range of the latest products at great prices and give your home a makeover.

Dyson - DC25 All Floors vacuum cleaner. Was £279.99 (now £223.99)


Gaggia - Swing Up coffee machine. Was £724.99 (now £579.99)


BRIGHTEN UP YOUR HOME THIS WEEK
For one week only we’re offering you the chance to buy selected lighting at amazing prices. This offer is exclusive to online shoppers and if you want to transform every room in your home then now’s the time to do it. From elegant mirrors to beautiful chandeliers, don’t miss out on this fantastic offer.

House of Fraser - Traditional black chandelier. Was £375 (now £243.75)


House of Fraser - Valerio double wall light. Was £249.00 (now £161.85)


N.B. Users can also use the “FREE £20 gift card on £100 spend” and/or the “£10 off £50 offer”.

Any questions please let me know or speak to the networks.

Thanks, Chris

Monday, 10 November 2008

Sales Report issue resolved

Last week I posted about our Commission Junction sales report bug, I am happy to say that this has now been resolved and full sales data are now showing correctly.

Please be assured that no commissions have been lost during this period and the and the reporting will show the correct sales amount and commissions in the next 3 days.

Apologies for any inconvenience caused.

Thanks, Chris

FREE £20 Gift Card, on £100 spend - ends 16th Nov

Morning all

House of Fraser has launched the perfect early Christmas promotion; receive a FREE £20 gift card when you spend £100.

Simply browse and buy to the value of £100 online or in store and receive a £20 gift card for your next transaction. Which is redeemable online or in store!

A truly fantastic consumer offer to wrap up their Christmas shopping all in House of Fraser. Please ensure you fully promote this for early Christmas offers/vouchers and in your various Christmas emails.

Link: FREE 20 gift card online "how to" guide and Terms & Conditions

Terms & Conditions do apply and this offer can not be used in conjuction with any other offer.

I'm just on the House of Fraser website now and this is how I personally take advantage of the offer...

Ralph Lauren - Short-sleeved mesh custom fit polo for my older Brother


Jimmy's Farm Christmas meat hamper for my parents


Ok - so I did manage to easily spend £150 but that's my brother and parents and I've not receive a FREE £20 spend the next time I buy online at House of Fraser or next go to Westfield! Naturally, also ideal if you have forgotten to buy/return a present for someone!

How would you make use of this offer?
Make sure you include those recommendations on your content website, give your viewers ideas and suggestions to browse and shop more - if you add more context and supportive copy to the site you will ensure higher click through rates, higher conversion rates and ultimately SALES!!!

Add value and offer a service this Christmas and you will truly see the returns.

The full House of Fraser Christmas campaign is due to launch later this week, with full creative, offers, guide to top gifts and perfect presents for the UK's premium department store.

Any questions or comments please feel free to get in touch.

Thanks, Chris

Friday, 7 November 2008

Warehouse now live at House of Fraser

I am happy to annouce the leading ladies fashion brand fully launched on House of Fraser today, Warehouse brings up to the minute clothes and accessories to women who love fashion and shop for the hottest trends.


Warehouse products (ranging from Womenswear and Accessories) are therefore now fully commissionable on the House of Fraser affiliate programme with a net 5% commission rate!

About Warehouse
Warehouse is in a league of its own when it comes to translating catwalk trends into pieces that are both directional and flattering.

Together with its new-look denim from the Ware-Denim collection, easy chic club wear from the Gloss collection or the best party frocks this side of the red carpet in Spotlight, Warehouse is a go-to destination for the style conscious shopper.

Link - View all the Warehouse products at House of Fraser

Sunday, 2 November 2008

Celebrity Jewellery PR endorsement!

I recently met an old friend of mine that used to work from a Direct Marketing Agency when I was at Hotel Chocolat. Well, she is definitely using all the skills and techniques she passed on during those days as she has set up an web start up, KendiJewlz.com

KendiJewlz.com specialised in personalised (not personalized) jewellery and have a fabulous range of necklaces, bracelets and earrings that can each be customised.

Sarah Harding wearing her celebrity personalised necklace


Okay plug over, but when I met her she mentioned that she had sent a few samples to the management of Girls Aloud – amazingly lead Girls Aloud socialite Sarah Harding did not only wear the item but she was snapped by the paparazzi! What a fantastic PR coup!

Above's the picture of Sarah Harding wearing her personalised Kendi Jewlz necklace! Best of luck to KendiJewlz in the future – let’s hope some more strong PR ensures plenty of visits and sales to the site!

Chris