Monday, 23 February 2009

Men’s wardrobe essentials offer

Please find below House of Fraser's this week only Menswear offer. Buy one get one half price on men’s wardrobe essentials.

To receive this offer, both purchases must be made from one of the following menswear brands:

* Levis
* Linea Casual
* Linea Formal
* Kenneth Cole
* Criminal
* New and Lingwood
* Duck & Cover

Please either deeplink to the specfic brands as above or link directly to the following URL which will display all the products available for Buy one get one half price on men’s wardrobe essentials at House of Fraser

Offer terms and Conditions
* Offer valid from Monday 23rd February to Sunday 1st March 2009 online and in store.
* The offer cannot be used in conjunction with any other offer.
* Subject to availability, while stocks last.
* Offer applies to a selected brands only.
* Discount applied to lowest priced item

Any questions or comments please let me know.

Thanks, Chris

Wednesday, 18 February 2009

House of Fraser are moving warehouse

We are currently moving warehouse so we will have space for even more new styles and brands. Hundreds of new items will be online at the beginning of March.

As we have said, it’s business as usual, despite what you may have heard in the press. In fact, we are upsizing so we can offer our customers even more and therefore scale the affiliate marketing programme.

Please find the notice below which we are currently stated from our homepage - any questions or comments please let me know on 027 003 4102.

Thanks, Chris

We are moving warehouse

We need more space…

…a very large space to hold lots of additional new styles and brands for you to choose from.

Get it online faster…

…our stocks will be held in the main House of Fraser warehouse in Milton Keynes, as soon as we get it - you can buy it.

In the meantime…

…deliveries will not be affected whilst our current range is being sent up the M1 and unpacked onto our shiny new shelves. Sorry to disappoint you if you can’t find what you’re looking for today. But, don’t forget to snap up something if you see it as it may not be around for long.

Come back…

… from the beginning of March to see hundreds of new items online or sign up for emails to be the first to know when they arrive.

The future…

…we have only really just started out with 500 brands now online and we are planning to at least double that to match our stores! Keep checking back as we are launching new brands every month or sign up for emails to be the first to hear about the latest launches and exclusive online events.

Monday, 16 February 2009

FREE Delivery offer on Lauren by Ralph Lauren

Receive free Next Day or Named Day delivery when you spend £150 or more on Lauren by Ralph Lauren.

Exclusively available at House of Fraser, the new womenswear collection – Lauren by Ralph Lauren will leave you looking sophisticated, stylish and chic. To celebrate the launch of the new design collection, we’re offering you FREE Next Day or Named Day delivery when you spend £150 or more online. Don’t miss out, this is an exclusive online offer available until Friday 20th February 2009.

LinkShare Deeplink -,default,pg.html&cm_mmc=Affiliate-_-LS-_-Editorial-_-IBC

CJ Deeplink -,default,pg.html&cm_mmc=Affiliate-_-LS-_-Editorial-_-IBC

Offer Live: Now
Expires: Friday 20th February 2009

How to take advantage of this offer
Simply spend £150 or more on Lauren by Ralph Lauren on the House of Fraser website between Thursday 12th February 2009 and Friday 20th February 2009 and enter your promotional code EXCLUSIVE within the shopping basket page. The code is case sensitive and should be entered exactly as shown. Then select either Next Day or Named Day delivery at checkout, along with your preferred delivery date. Please note the voucher code will only be applied towards the end of the basket process.

Any questions or comments please give me a shout.


Should brands engage in Twitter?

Social media and brand engagement strategies are being tested to the maximum in the beginning of 2009 with the high emergence of the micro-blogging website The website enables real time connection between individuals, organisations and even Meerkats!

Web 2 and engagement has always been a hot topic and tough decision for brands across the world and it is only going to be further strained in the coming months as savvy players are identifying twitter as a resource for customer services and also driving considerable amount of traffic.

Twitter like other social media websites such as Facebook groups allow brands to display their identity to their loyal customer base – it allows full engagement from one to many and more increasingly one to one conversations to the extent that I’ve heard various Social Media consultants claim Twitter to be the new customer services or company phone as it has become such an extremely dynamic form of communication.

I’d thought I would take a look at some brands that I respect and see their engagement. –
The successful pure play fashion retailer has set up an official twitter account with close to 500 people following. Judging on the current updates it appears this has had a high degree of uptake within their organisation as many of their employees are now listed and starting conversations.

Starbucks –
Quoted by many following the emergence of brands appear to be using Twitter as a notice board to update their customer of various deals and offers. Starbucks currently have close to 50,000 followers and have tweeted close to 1,000 times. Experience
The guys and girls last week launched a fantastic little experiment based on the recently over-crazed twitter.

The team reference that the micro-blogging service is the fourth largest referrer of traffic to its website and as a result are now investigating areas to further embrace twitter with the newly redesigned Well last week they pinged an email and launched twitter on their homepage with results promised this week.

What's certainly apparant was the amount of spammers instantly adding "econsultancy" to their tweets in aid to "build their own brand" - two I am sure you can spot below (haha) as it was a twitter conflab between a close friend Femi Omoluabi (Head of Search at Zed Media) and myself.

My Outcome
My personal take on this is that smart brands are the ones that are in the trenches; watching and listening to what the general public say about them. The world is now totally digital and those who choose to ignore it will be left behind and unaware of what the public perception is about them but whilst the evidence is there to suggest great positives on twitter, still there have been many factors which defines non-effective use of such websites, especially when resource and accountability are key!

Ultimately though brands cannot purely take this as a means of acquisition and should full plan, strategize and understand they need to provide value added content not just about their new products or services but also their given vertical, location, department or even competitors! Brands which allow their employees should ensure they have a document in place with ensure they do not write content they don’t want either their boss or mum to see! But it wouldn't suprise me if today's Email Marketing Managers are tomorrows Company Twitterers!

Follow me on twitter at

Valentine’s Poem SEO success

Love was most definitely in the air last week – with restaurants hiking their prices up, wine rack pushing those bottles of Laurent-Perrier Rose out and the local florist’s becoming the new hedge fund traders!

Put naturally with Valentine’s Day comes to apparent need for those in Love to express their undying passion for their partner via a poem! Now those who know me (and especially ex-girlfriends) can vouch for the fact that I am no sonnet composer however, those Googling last week for “Romantic Valentine Poems” will have found my blog post A romantic Valentine's poem to win some chocolates? You decide? sitting pretty in the number 1 Google SEO spot!

This was in-fact a post describing the banter between Marketing Manager, Noami Brown and myself on for her to write a poem in return of chocolates! Included in the post was Naomi’s heartfelt :) poem.

A year later and with no SEO effort the page now ranks numero uno! With the term and slight variances being the major driver to traffic to my blog in the past week.

I imagine the affiliates reading this post would add, rather than solely having a nice natural link to Hotel Chocolat I should now amend this page to include affiliate links to various Valentine’s merchants for 2010 to ensure I clean up – to which I just might!

Cheers, Chris

Friday, 13 February 2009

Criminal Clothing Tempting Offers

Further to the home decoration tempting offer I also have an offer on the exclusive urban menswear brand; Criminal Clothing.

Please find below some “tempting offers” from Criminal Clothing. The brand’s designers draw inspiration from street life and revolutionary spirit of youth – from underground movements to street art and footie-terrace culture. The look is militaristic, with durable designs featuring strong utility details and stash pockets - Criminal Clothing is renowned for its edgy, subversive attitude and wild, party-loving culture.

£10 off all Criminal Track Tops (5 in total)

Deeplink -

Buy one get one half price on all full price Criminal T shirts (17 t-shirts in total)

Deeplink -

Both of these are due to end on the 7th April 2009.

Any questions or comments please let me know.

Thanks, Chris

Tempting Home Offers at House of Fraser

Hi all

Please find below two Home “tempting offers” which are currently live on the House of Fraser website – please feel free to add to furniture or special offer websites/emails.

£5/£10 off Linea vases (18 in total)

Deeplink -

Linea Cushions up to £10 off (16 in total)

Deeplink -

Thanks, Chris

Monday, 2 February 2009

Matt Bailey new affiliate IAB chair

A quick note to congratulate Matt Bailey, whom last Thursday was voted the new chair of the Internet Advertising Bureau (IAB) affiliate marketing council.

Ben Wood was the current chair and after a shortlist the two candidates were:
- Duncan Popham - MD of Total Search Solutions
- Matt Bailey - Head of the Affiliates at i-level

I met up with him last week prior to the event to catch up since our affiliate marketing trip to american plus the usual banter and footie chat and I know he was nervously excited about the outcome - I trust he will truly bring a rounded view & opinion to the no-doubt various tasks to challange the affiliate industry in 2009 - and maybe just a few Partridge-isms along the way!

He's a picture of the newly alected IAB AMC Master Ceremonies during his FALL 08 Abercrombie & Fitch photo shoot in LA!

Well done again Matt, commiserations to Duncan. Plus, sorry for the pic Bailey!


Sunday, 1 February 2009

Good luck Kevin Nolan

On Friday, Kevin Nolan ended his 12 year association with Bolton Wanderers. Nolan has been instrumental in the rise of Bolton during his time at the football club after graduating for the team’s YTS scheme.

Kevin Nolan Bolton Wanderers

Nolan leaving the club definitely demonstrates a change or era at the Reebok – the old regular midfield of Speed, Campo, Nolan a distant memory. Kevin at times a goal scoring hero but unfortunately at times a player whom lacked that required class when the Speed’s, Campo’s and Okocha’s moved on.

The scouser will always be remembered as Sam Allardyce’s right hand man and “Mr Bolton” – but ultimately he gave vision and focus to aspiring academy players at Bolton – he was the shining light to those looking up to the first team – to one day not just play in the famous white shirt but one day captain the club.

One thing can always be said for Kevin that in every game he played for the Wanderers he gave 110% - his fight and loyalty to the club was commendable and the move to Newcastle only came about at the chiefs at Bolton accepted a £4 million bid.

For me Kevin will always be remember as the club captain that cemented Bolton in the Premiership, that led us to the later stages of the UEFA cup and for scoring some truly fantastic goals.

Kevin – the best of luck, thank you for your loyal service and those ever so beautiful goals at Old Trafford!