Wednesday, 25 March 2009

Up to 25% off - 2 Day Brand Event Thurs 26th & Fri 27th

House of Fraser will be holding a their long awaited and now big annual Spring Big Brand Event, which allows customers to receive up to 25% discount off thousands of items and 10% off selected beauty, fragrance and electrical items; this is a fantastic promotion that will be starting on site Midnight Wednesday!

Our March 2 Day Brand Event is always a huge event in the trading calendar at House of Fraser and will be fully supported offline with national and regional ads, press & radio and of course, throughout our 62 department stores.

Don't forget our spend £50 or more online and receive free standard delivery promotion which is still running alongside this offer.

This is only live for 2 days –Thursday 26th and Friday 27th - (Due to our website it actually starts Midnight Wednesday - so feel free to push from them!)

Offline promotion
This is being heavily promoted in all our premium 62 department stores, extensive newspaper adverts and PR.

Top Line Offers
Womenswear – up to 20%
Fashion Accessories – up to 20%
Menswear – up to 25%
Childrenswear – up to 20%
Home - up to 25%
Beauty – up to 10%
Electrical – up to 10%
Gifts – up to 20%

Brand Highlights (hundreds more onsite):
Ralph Lauren – 20% off
Linea – up to 25% off
Est̩e Lauder Р10% off
Radley – 10% off
DKNY – up to 20% off
Calvin Klein – up to 20% off

Even with the spectacular savings we are maintaining our 5% default commission level – the highest public baseline commission amongst department stores!

Our average order value for online marketing last week was £91

Event Expiry
Do note this promotion will end midnight on Friday 27th March, please ensure you remove this copy and revert the banners to the generic offering.

Creative / Email / Printable PDF
Full creative can be picked up when you log into the CJ/LinkShare interface - concise and sharp up to 25% off call to action! Plus we have a HTML email for you to broadcast (prior approval) and a PDF version to include on offline offers pages - any questions please ask the network staff.

Supportive Copy
Please add some supportive copy to your House of Fraser banner/text links

Version 1
Shopping can be even more exciting with up to 25% off thousands of items in store and online, this Thursday and Friday only. Enjoy up to 25% off* hundreds of brands and thousands of products ranging from designer clothing for men, women and children to home accessories. Don’t miss out on great savings, ends on Friday 27th March.

Plus receive free standard delivery when you spend £50 or more online. - Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Version 2
The 2 Day Brand Event at House of Fraser is now on. Enjoy up to 25% off* designer clothing for men, women and children. From homeware essentials to travel and gift accessories, it’s the perfect excuse to treat yourself.

Plus, spend £50 or more online and receive free standard delivery. Don’t miss out - ends on Friday 27th March.- Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

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