Online magazine geeks.co.uk has appointed start-up digital agency 7thingsmedia to spearhead its new media strategy.
Geeks.co.uk - which was launched in July and has the backing of Scots BBC Dragon Shaf Rasul - covers news articles, features and reviews on the latest gadgets, phones, MP3s, computers and games consoles.
London-based 7thingsmedia has been brought on board to implement a branding and commercial strategy which will support the site in realising its ambition to become the most popular lifestyle gadget site in the UK.
Entrepreneur Rasul - who stars in an online version of the BBC's Dragons Den alongside American Julie Meyer - said: "The objective has been to create a fun consumer resource that allows every day gamers and gadget users to create fun debate on the gadgets and technology we use very day.
"The site benefits from an outstanding domain name and we have brought 7thingsmedia on board to head the strategic development of the magazine.
"They have extensive experience in brand development and online advertising which will add significant value to the site and support our objectives to become a popular lifestyle portal and the most successful of its kind in the UK."
7thingsmedia is a digital marketing agency focusing on outsourced affiliate management and full service paid search marketing. The tie-up with geeks.co.uk has allowed further expansion into publishing services.
Managing director and founder of 7thingsmedia, Chris Bishop, said: "We very much look forward to expanding our services into publishing and building the geeks.co.uk website.
"This link-up with geeks.co.uk represents a fantastic opportunity to create a consumer brand and to monetise through traditional online media and new innovative technologies."
Bishop has also joined geeks.co.uk as a non-executive commercial director.
He added: "I'm delighted to be joining Shaf and the wider Geeks.co.uk team. We are now driving hard to be in a position to offer advertisers a range of opportunities linked to our members' interests and passions."