Sunday, 4 October 2009

I'm attending A4U Expo London 2009

Just a quick note to mention the team at 7thingsmedia will be visiting the annual affiliate marketing conference & exhibition, a4uexpo.

I've attended and spoken at the last two A4UExpo's and they are a great indication just how far affiliate marketing has come in the last few years - the agenda has just been released and it appears to be another succesful event.

Here are a few tips to make the most of the expo

- Get the relationship started. Don't worry at all about doing business, or even much about talking about what you do. Save the details about your business for follow up time, and focus now on finding out as much as you can about new friends so you can begin a solid relationship.

- Take business cards. Viewed possibly as too cliche or outdated in current business, but always ensure to pass on business cards, especially after a few drinks it becomes impossible to remember the details of everyone you met!

- Scheduled time for meetings. If you know fellow attendees to the event, be sure to schedule a meeteing time, whether for a break out coffee or event for a beer to wind down.

- Always follow up. The a4uexpo is just the beginning. If you've made a thoughtful first impression with the people you met then you've laid the groundwork for your future relationship. Within 24 hours, send an individual follow-up email to each person you met, letting them know you enjoyed meeting them.

I'll look forward to meeting you at the event.

Thanks, Chris

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