Monday, 30 March 2009

Leaving House of Fraser

On April 17th I will be leaving my role as Online Acquisition Manager at House of Fraser to then seek a new role and challenge, I’ve left voluntarily and the company are close to finding a replacement.

I’m letting you know earlier to pass on all contacts to the team at House of Fraser but also to close off any unfinished business, issues etc before I leave - my work and personal details are below.

I fully believe in the product and aim for House of Fraser’s online store and have enjoyed my time setting up their online marketing from PPC, affiliates and then finally the SEO side. I’d like to thank those who have helped each channel become I success; from affiliates, agencies and service vendors and I know that they will continue to do so.

I’ve especially enjoyed the affiliate side of my role and continuing to work with the affiliates I knew during my time at Hotel Chocolat but also widening those whom I have come in contact to during my year at House of Fraser.

I’ll no doubt being updating my blog/twitter with further news in the coming weeks and also maybe a few drinks before I leave.

Thanks again and my details below.

Chris

Chris Bishop
Online Acquisition Manager
House of Fraser
Work Email: chrisbishop[at]hof.co.uk
Work Phone: 0207 003 4102

Personal Email & MSN: cpbishop[at]hotmail.com
Linkedin: LinkedIn: Chris Bishop

Friday, 27 March 2009

Further Tempting Offers at House of Fraser

Happy Friday everyone please find below further tempting offers from House of Fraser which will be live tomorrow morning when Big Brand Event finishes early tomorrow morning.

Tempting Offers

No discount codes, no vouchers to print off – it’s quick, easy and convenient to make great savings with our fantastic offers… and far too tempting to resist. See below for our current promotions available online and in store today.

Not these are live from tomorrow morning :)

WOMENSWEAR

Linea lingerie - up to 30% off*
Untold - up to 30% off*
Ariella - up to 20% off*
Linea Weekend - £5 off selected lines
Episode - up to 30% off*

MENSWEAR

Howick lambswool knitwear - up to 20% off*
Howick denim - up to 20% off*
Linea knitwear - £20 off*
Kenneth Cole knitwear - £10 off*
Linea trousers - up to 25% off*
Linea T-shirts - buy one, get one 1/2 price
Linea stirpe merino knitwear - £10 off*
Criminal - up to 30% off*
Criminal - buy a T-shirt & get the 2nd half price
Dockers - up to 20% off*
Levi's - up to 20% off*
Men's formal wear - buy a suit jacket from New & Lingwood, Linea, Kenneth Cole, Simon Carter and get the trousers 1/2 price
CK, Diesel, DKNY, D&G and Armani underwear - up to 20% off*

HOMEWARE

Bed linen - up to 20% off*
Salter Scales - up to 50% off
Linea cushions - up to £20 off*
Linea vases - up to £10 off
Ghost bed linen - up to 20% off*
Kylie bed linen - up to 20% off*
Linea organic bath towels - up to 20% off*
Emile Henry - up to 40% off*
Art and Cook - 3 for 2*
Kenwood - £50 off K-Mix
Le Creuset - up to 20% off*
Denby - up to 20% off
Linea dining - up to 20% off*
Linea glassware - up to 20% off*

BEAUTY

Beauty - get a lipstick 1/2 price when you spend £50 or more on your favourite beauty brand
Benefit - free B Spot Fragrance when you spend £45 on Benefit**

FASHION ACCESSORIES

Radley - up to 20% off*
Badgley Mischka - up to 30% off*
Jaeger - up to 30% off*
Osprey - up to 30% off*
Episode - up to 20% off*
Linea - up to 20% off*

SERVICES
Free standard delivery when you spend over £50


Push, push, push

Thursday, 26 March 2009

2 Day Brand Discount Details

Further to the post about our 2 Day Brand Event - please find the link below which displays all the brands participating in our huge 2 day only brand event. The page lists those at 10% off, 20% off, 25% off, 30% off, & 40% off.

http://tinyurl.com/HoFSALEbrands

Here's the CJ affiliate deeplink to the page:
http://www.dpbolvw.net/click-ENTER PID HERE-10661697?cm_mmc=CJ-_-2061295-_-2404670-_-HoF%202%20Day%20Brand%20Event

LS deeplink coming shortly!

Thanks, Chris

Ps. Don't forgot to follow the House of Fraser affiliate programme on twitter - http://twitter.com/HoFaffiliates

Wednesday, 25 March 2009

Up to 25% off - 2 Day Brand Event Thurs 26th & Fri 27th

House of Fraser will be holding a their long awaited and now big annual Spring Big Brand Event, which allows customers to receive up to 25% discount off thousands of items and 10% off selected beauty, fragrance and electrical items; this is a fantastic promotion that will be starting on site Midnight Wednesday!




Our March 2 Day Brand Event is always a huge event in the trading calendar at House of Fraser and will be fully supported offline with national and regional ads, press & radio and of course, throughout our 62 department stores.

Don't forget our spend £50 or more online and receive free standard delivery promotion which is still running alongside this offer.

This is only live for 2 days –Thursday 26th and Friday 27th - (Due to our website it actually starts Midnight Wednesday - so feel free to push from them!)

Offline promotion
This is being heavily promoted in all our premium 62 department stores, extensive newspaper adverts and PR.

Top Line Offers
Womenswear – up to 20%
Fashion Accessories – up to 20%
Menswear – up to 25%
Childrenswear – up to 20%
Home - up to 25%
Beauty – up to 10%
Electrical – up to 10%
Gifts – up to 20%

Brand Highlights (hundreds more onsite):
Ralph Lauren – 20% off
Linea – up to 25% off
Est̩e Lauder Р10% off
Radley – 10% off
DKNY – up to 20% off
Calvin Klein – up to 20% off

Commission
Even with the spectacular savings we are maintaining our 5% default commission level – the highest public baseline commission amongst department stores!

Stats
Our average order value for online marketing last week was £91

Event Expiry
Do note this promotion will end midnight on Friday 27th March, please ensure you remove this copy and revert the banners to the generic offering.

Creative / Email / Printable PDF
Full creative can be picked up when you log into the CJ/LinkShare interface - concise and sharp up to 25% off call to action! Plus we have a HTML email for you to broadcast (prior approval) and a PDF version to include on offline offers pages - any questions please ask the network staff.

Supportive Copy
Please add some supportive copy to your House of Fraser banner/text links

Version 1
Shopping can be even more exciting with up to 25% off thousands of items in store and online, this Thursday and Friday only. Enjoy up to 25% off* hundreds of brands and thousands of products ranging from designer clothing for men, women and children to home accessories. Don’t miss out on great savings, ends on Friday 27th March.

Plus receive free standard delivery when you spend £50 or more online. - Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Version 2
The 2 Day Brand Event at House of Fraser is now on. Enjoy up to 25% off* designer clothing for men, women and children. From homeware essentials to travel and gift accessories, it’s the perfect excuse to treat yourself.

Plus, spend £50 or more online and receive free standard delivery. Don’t miss out - ends on Friday 27th March.- Go shop online at House of Fraser.

*Online price includes discount where applicable. Exclusions apply, see House of Fraser Online

Wednesday, 18 March 2009

Promote the new England Kit & win tickets for the match with House of Fraser

I’m proud to announce House of Fraser have been selected as an official partner of Umbro and theFA to sell the new 2009/11 England kit – which you can pre-order now on the website

Win Tickets to watch ENGLAND!
The New England kit will be revealed on 28th March at 5.15pm when England face Slovakia at Wembley and to celebrate House of Fraser being an official partner I have 5 tickets to give away for the England vs Slovakia game to affiliates who help us promote the kit launch.


What do you need to do to win?
Advertise the ‘pre-order England kit’ in association with House of Fraser; this can include
- adding one of our banners to your website
- sending a co-branded email to your database (ask the team for the email)
- including a text link promotion to buy the kit and receive free delivery (due to our free delivery on orders over £50) – this is ideal for special offer websites.
- any over cunning merchandising techniques – email them in!

How to enter
Email affiliates@hof.co.uk with the following:
• An active deeplink link or copy of email broadcast promoting the England kit launch sold via House of Fraser
• Full name and address
• Affiliate ID (either CJ or LS)
• Confirmation you are available to attend Wembley, London on Saturday 28th March 2009
• Acceptance of the T&C’s

The New England 09/11 Kit
The new England kit will be officially revealed just prior to kick off on 28th March. The kit is currently under severe confidentiality and until then nobody will know the design of the kit. Pre-order Information The kit is currently available online to pre order. All pre orders taken will be dispatched to the customer from the launch date (1st April), we are also expecting limited edition casualwear versions of the England kit too (more to follow). Once the kit has been revealed new creative will be provided and we will dynamically switch over the creative and keep the kit on the same deeplink – so no need for you to change the creative/links!

Example Creative Available
Full creative available on CJ and LS.



Terms & Conditions
• An entry into the competition constitutes acceptance of these terms and conditions.
• The competition is open to all UK based affiliates over the age of 18.
• One entry per affiliate, company or household.
• The judging will be independently supervised and the judge’s decision is final.
• Competition closes 11.59pm on 26th March 2009 .
• The prize consists of one official England vs. Slovakia match ticket. Travel to and from Wembley and any additional expenses are not included.
• The winner will be notified on the 26th March 2009 by e-mail.
• House of Fraser reserves the right to reclaim the prize awarded if affiliates are found to be tampering with or abusing any aspect of this promotion, as determined by House of Fraser. In such instances, House of Fraser will terminate the affiliates’ eligibility to participate in the promotion. House of Fraser reserves the right to cancel, reclaim or refuse this promotion at its own discretion.
• House of Fraser cannot accept responsibility for illegible, incomplete, delayed or lost entries.
• Employees of House of Fraser (Stores) Ltd, their families, agencies, or anyone connected with the competition are not eligible to enter. The name and county of the winner will be made available upon written request to the following address: England Tickets Competition, Chris Bishop , eCommerce, House of Fraser, 27 Baker Street, London W1U 8AH.
• Promoter: House of Fraser (Stores) Ltd, registered office: Granite House, 31 Stockwell Street, Glasgow G1 4RZ Company Number: 10677 Registered in Scotland.

Any questions or comments please feel free to ask.

Thanks Chris

Thursday, 12 March 2009

£5 off designer fragrances

Launching exclusively online today and to be followed then with a multi-channel support from Monday (16th), House of Fraser are running a £5 off fragrances on 50ml or above.


We've been able to push this online as a "sneak preview" before all our 62 department stores join in with the promotion on Monday. The offer will expire on Sunday 22nd.


This includes all the premium designer mens and womens fragrances on the House of Fraser website including Prada, D&G, Gucci, Chloe & Emporio Armani.


Here are the deeplinks to both men's and women's.


£5 off men's fragrance -
http://www.houseoffraser.co.uk/Men+s+Fragrances/1006,default,sc.html?q=Beauty_offer


£5 off women's fragrance -
http://www.houseoffraser.co.uk/Women+s+Fragrances/1007,default,sc.html?q=Beauty_offer

Supportive Copy
Go on... treat yourself - £5 off your favourite fragrances

Delicate and decadent... Rugged and refined... For the perfect gift, choose distinctive scents from top beauty brands from House of Fraser and enjoy £5 off fragrances on 50ml or above plus spend £50 or more and receive FREE standard delivery.


Any questions let me know and I'll off to buy a Hugo Boss smelly - The union between man and the unstoppable power of water. The pure energy that emerges from this partnership. Contains water accord, fig and muguet, massoia wood - Just in time for a weekend back home!

Tuesday, 10 March 2009

Up to £25 off handbags & shoes!

This week only in womenswear - promote up to £25 off this seasons handbags and shoes. Must end Sunday 15th March.

Promote brands including DKNY, Radley, Fiorelli, Nine West, Bertie, Pied a Terre and Coccinelle.
Deeplinks

Save up to £25 off Shoes at House of Fraser
Supportive Copy: Step into the world of designer shoes and casual footwearfrom your favourite brands. Dare to wear patent stilettos or treat yourselfto gorgeous boots. Make sure you have a matching pair for every outfit.
http://www.houseoffraser.co.uk/Shoes/080,default,sc.html?q=temptingoffers

Save up to £25 off Handbags at House of Fraser
Supportive Copy: Necessity or addiction? Don't answer that – you’re just wasting time, when you could be looking at our stunning range of handbags... Go!
http://www.houseoffraser.co.uk/Handbags/090,default,sc.html?q=temptingoffers

Monday, 9 March 2009

Affiliates competition winners to be emailed...

Just a quick note to thank everyone for the "Tempting Offers" push at the end of the week; we saw a positive increase. Ten lucky affiliates who drove more than 5 sales have been picked at random and have won £100 gift vouchers at House of Fraser as part of the affiliate competition we ran last week.

Congratulations to the lucky winners and for those who didn't win this time not to worry - plenty more affiliate incentives to come!

Thanks again to everyone for their support and please watch out for further promotions at House of Fraser (a few are listed below)

Accessories Promotion – running from today 9th to 15th March
Offer: Up to £25 off new season handbags and shoes

Beauty Promotion – running from 16th – 22nd March
Offer: £5 off selected fragrances 50ml and over

Thanks, Chris

Thursday, 5 March 2009

Affiliate Voucher Competition during up to 25% off Tempting Offers campaign

House of Fraser, the UK’s number one premium department store has launched a limited time offer across online and in-store. Running until midnight of Saturday they are offering up to 25% off 1000’s of products as well as exciting full price Spring/Summer newness from Lauren by Ralph Lauren, Hugo Boss, Armani Jeans & DKNY.

To celebrate the launch of “Tempting Offers” at House of Fraser are giving the chance for all affiliates to win £100 gift vouchers to redeem online or in one of their premium stores. 10 gift vouchers are available to be won and to enter affiliates simply need to generate 5 or more sales until Saturday night. Standard 5% net commission on all valid sales during this period.

House of Fraser Gift Voucher Competition
Generate 5 sales or more to be entered into winner £100 Gift Vouchers for House of Fraser. This competition will be running from today Thursday 5th March to Saturday 7th March and with ten vouchers to give away!


Top line offers
- Calvin Klein Men’s Underwear - buy one get second half price on selected items
- Up to 10% off fragrance & make up (including Estee Lauder, Prada, Marc Jacobs etc)
- Warehouse - up to 20% off
- Radley - up to 20% off Handbags & Purses
- Oasis - up to 20% off
- Gordon Ramsay - 3 for 2 on Gordon Ramsay pans
- Le Creuset - up to 25% off

- Plus free standard delivery when you spend over £50

View all offers
To view all offers currently available at House of Fraser please click here.

HTML Email
We have a HTML email ready to send to your customer base please ask one of the networks for more details.

Tracking Update
As you were probably aware, there have been some tracking downtime from Wednesday 18th February to Friday 27th February. We’re pleased to say that these have now been resolved and the program has been fully tracking again since last Friday. Publishers who have sent traffic during the period of down tracking to House of Fraser will be bonused, based on their previous conversion rates.

If you removed any links while the tracking was down , please put them back up on your website.

We apologise for any inconvenience caused and appreciate your patience, if you have any questions about the program please contact one of the team at either Commission Junction or LinkShare.

Thanks, Chris

Monday, 2 March 2009

4 for 3 on Linea Homeware offer

Morning all

Please find below information on this week's tempting offer from House of Fraser - who needs voucher codes when we have fantastic consumer offers directly on the website - please feel free to add to your consumer offer websites.

Buy 4 items for the price of 3 when you purchase from the following Linea Homeware categories:
Linea Bathroom
Linea Bedroom

Linea Kitchen
Linea/House of Fraser Lighting
Linea Living room

Linea Luggage
Linea Tableware & Dining


To receive this offer, all purchases must be made from the same category within the Linea range.

Offer terms and conditions
- Offer valid from Thursday 26th February exclusively online and from Monday 2nd March in store and online until Sunday 8th March 2009 (inclusive).
- All four items must be full price and purchased from the same category within the range mentioned above.
- The offer cannot be used in conjunction with any other offer.
- Subject to availability, while stocks last.
- Discount applied to lowest priced item.

Thanks, Chris