London-based agency 7thingsmedia will roll out MyM&M's UK digital plans
London, UK – November, 2010 – Performance-based marketing agency 7thingsmedia has been awarded all digital media responsibilities for MyM&M's starting with their first UK affiliate marketing programme.
After months of heavy pitch competition, the London-based agency were selected by the MyM&M's team and their European Agency, Extreme Sensio.
Sandrine Paganelli, Client Services Director at Extreme Sensio said: “We are pleased to be working with 7thingsmedia on our local digital media planning as we head into what will surely be a very busy year for MyM&M's in the UK. 7thingsmedia were chosen for their demonstrable expertise of the UK performance landscape and proven success in scaling sales; plus an infectious entrepreneurial spirit and drive”.
Initial activity will primarily focus on supporting the brand through performance-based channels such as affiliates and search, value-add opportunities, as well as innovative product launches in 2011
Chris Bishop, Founder & Managing Director of 7thingsmedia said, "MyM&M's decision to grant 7thingsmedia its digital media business reflects our agency's success in performance marketing within the UK; we are thrilled to be the agency of choice for MARS. "Through a focused performance-based strategy, we look forward to introducing MyM&M's delivered personalised gifts product in the UK.”
Activity will start when the MyMMs.co.uk (http://www.mymms.co.uk ) website launches on 1st December 2010.
Notes to editors:
7thingsmedia are a young, dynamic and entrepreneurial performance-based digital marketing agency with a proven track record of delivering hugely impressive returns for clients.
Client list includes : Agent Provocateur, Secret Sales, Ted Baker, UNICEF, USC & Vosges Haut-Chocolat.
7thingsmedia – http://www.7thingsmedia.com