Lifestyle website Geeks.co.uk has presented the first annual UK Geek of the Year title at an underground awards bash in London.
Five nominees - picked from hundreds of entries via the site and the Geek of the Year official Facebook page - joined over 170 invited industry, media and special guests for a night of comedy, music and entertainment in London's trendy Hoxton on Tuesday.
Judging the event was Iain Morris writer of the InBetweeners; writer and broadcaster Kat Akingbade; Ian Caveney of T-Mobile, and Chris Bishop of digital marketing agency 7thingsmedia.
The winner was named as 21 year-old James Pottinger of Essex who is currently designing full size space marine armour based on a sci-fi film, and who listed Frank Sinatra and cider as his inspiration.
The Geek of the Year will be whisked away on a £5,000 luxury holiday to a swanky villa atop the Aphrodite hills in Cyprus.
Each runner up received a gift bag including stand up comedy DVDs of Simon Amstell, Bill Bailey, Dara o’Briain, Sean Lock and Kevin Bridges thanks to Universal, a Dexter Season 4 box set thanks to Paramount and a Mi-Fi mobile broadband unit courtesy of Three.
Guests were treated to an evening of complimentary Asahi Beer and Dominos Pizza at the bash at Zigfrid von Underbelly which was supported by mobile giants T-Mobile and music management; PR and events company A Badge of Friendship. Providing the comedy were top funnymen Carl Donnelly who is just back from a tour of the Middle East - and award winning magician and comedian Adam Bloom.
Compere for the night was actress and comedian Tiffany Stevenson and music was provided by prog-indie favourites Ex Libras.
Ally Millar, editor of Geeks.co.uk, said: "It was a fantastic night and everyone really made the effort to dress up. The guests were blown away by the standard of comedy and the band was superb. The winner deserves his title as he represents the new definition of geek - he's someone using his smarts to get ahead and isn't your stereotypical big-glasses-wearing, socially awkward computer programmer.
"This was our first ever annual Geek of the Year event and it was such a success we're looking forward to next year. The calibre of comedian and special guests who lent their name to the event and attended was really encouraging. It shows the pull and attraction of the concept and their faith was rewarded with a tremendous awards ceremony and night."
Notes to Editors
Started in July 2009, www.geeks.co.uk has evolved from a gadgets and tech lifestyle website to covering music, film, and comedy. Headed up by a team of award-winning journalists, the site is backed by London-based digital marketing agency 7thingsmedia.
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