Thursday, 11 February 2010

a4uawards nominations now open

DRUM ROLL...........................

The nominations for the integral a4uawards are now open....


....when we all sit back and realise the industry that has built around us nothing really makes me consider the importance and contribution of the affiliate forum both for its guidance/assistance but also building the community – starting the relationships, nurturing the future – absolute kudos to Matt Wood and the team there for both the idea plus the huge efforts to continue its existence as the affiliate industry matures.

Anyways, I know maybe blogs posts will be flying up begging for votes or aiming to persuade – not my style. The awards and community awards are a fantastic opportunity to have your say in our industry – if it happened to be for 7thingsmedia or one of the team here; good times!

I've personally had the great gratitude of being shortlisted twice for "Affiliate Manager of the Year" and it is incredibly humbling to realise your efforts are being recognised by your peers.

Please vote – and vote wisely and see you at the awards!

Posh Spiel About a4uawards:
The a4uawards have grown to become the most glamorous night in the affiliate marketing calendar and provides unrivalled exposure and networking opportunities with the crème of the affiliate marketing industry.
The 4th Annual a4uAwards will be held at the Grosvenor House Hotel, Park Lane, Mayfair on the 9th June 2010.

The nomination stage of the a4uAwards is now open.

This is your chance to personally put forward those who you think deserve to win an award this year. Once nominations have closed, we will be opening the voting phase shortly after, allowing you to once again select a winner from the shortlist.

Nominate Now @ http://www.a4uawards.com/nominate/

Geeks.co.uk Relaunches for 2010

Online gadget magazine geeks.co.uk has relaunched for 2010 hoping to continue last year’s success.
Stewarded by Editor-in-Chief and award winning writer and journalist Ally Millar, the site was recently named as one of the Top 30 Gadget Sites Taking the Internet by Storm.
The website is branching out to cover popular media such as music, film, DVD and comedy whilst staying true to gadgets and gaming.

The site has evolved into a community and lifestyle portal for people on the move who want their interests in one place.

The design is a bespoke concept drawn up by Stone Creative Design’s Eamonn Foy.
He said: “We created a contemporary and funky logo, something that will appeal to the target audience. The logo and site are bright, fresh and individual. We worked closely with geeks and produced a brand bible that acted as our brief and as away to access the work. Geeks now have a look and feel that is right for the audience.”

With marketing agency 7thingsmedia behind the redesign, Founder and Managing Director Chris Bishop believes the website is now ready for the 21st century.

“We needed to brand the site, show our personality and realise the site’s potential. I chose Stone Creative Design because of their branding expertise and skill in really pinning down the appeal and message of a business like geeks.”

“We needed a creative website with a distinctive look and voice to compete in a competitive market, and to realise our commercial value. The new-look geeks website is immediately appealing to our demographic: it’s urban, edgy, progressive and fun – it’s not stiff yet still has its swagger.”

Monday, 1 February 2010

Affiliate Management Casestudy - Q4 Sales Increase

Young branded fashion multi-channel retailer, USC, has reported a huge turn around for its underperforming affiliate channel in 2009. The fashion vendor has seen an incredible 851% Q4 year on year increase in sales generated through its affiliate channel.

The company achieved this outstanding improvement by handing the management of its affiliate activity to 7thingsmedia in June 2009. The Farringdon based affiliate marketing agency implemented a full communications programme for the brand support by comprehensive account management. From an affiliate blog and weekly offers via RSS, to full trade PR and one to one meets with top affiliates; 7thingsmedia was able to connect the brand with a lucrative target audience.

Working closely with the brand, 7thingsmedia was able to maximize every opportunity for USC. Unlike traditional ‘one-to-many’ approaches, 7thingsmedia applied a holistic strategy. Taping in to the brands trading calendar, every USC activity was partnered by individual and often bespoke affiliate marketing plan. It was by drilling down into each different affiliate type that led to the dramatic turnaround in performance.

Chris Bishop, Founder & Managing Director of 7thingsmedia, explained, “many advertisers make the mistake of assuming that just having an affiliate programme will result in improvement in sales; this is not the case. We are exceptionally proud of our work with USC as it highlights that affiliate marketing must be intelligent marketing. We have been able to generate an 800% plus increase in sales by investing considerable resource into granular affiliate planning, recruitment and optimisation relevant to the brands activity. It is by matching the brand with the most pertinent affiliates that we have been able to deliver this success with a 10:1 return on investment, in the vital Q4 trading period”.

Lyndsay McGonigle, Head of eCommerce at USC said, ‘the management of the affiliate activities and sales achieved by 7thingsmedia has been astonishing. The improvement of this channel has highlighted the real potential this department has for our business. We are now fully aware of just how important our affiliates are and are excitedly looking forward to seeing how far this, already, highly profitable sales channel can grow even further in 2010.

ENDS

Notes to editors

Armed with passion, creativity and knowledge London based digital marketing agency, 7thingsmedia delivers tactical online marketing campaigns, with a core focus on outsourced affiliate marketing management and full service paid search.

Client List: Acne Jeans UK, C.P. Company, Crombie, Guthy Renker (UK), High and Mighty, Koodos.com, Leekes, Shoe-shop.com, Space NK Apothecary, Stone Island, Touchnote.com, UNICEF Shop, USC , Vosges Haut-Chocolat.

7thingsmedia – http://www.7thingsmedia.com/

For interviews with Chris Bishop or further information and comment please contact Leo Kellgren on 07545982319 or leo.kellgren@7thingsmedia.com