I'm really excited to be part of a new lifestyle fashion brand - Tekkers. I've joined the board in a non-executive capacity to aid their Ecommerce operations, marketing and PR.
The Tekkers apparel range derived from the phrase “Unbelievable Tekkers” a recent entry to the Urban Dictionary meaning unbelievable technique and a phrase coined by Ansah in Wayne Rooney's Street Striker on Sky and featured on Sky's Soccer AM.
Those of you who know me will understand the appeal of the project as it brings together two strong passions - Marketing and Football.
The brand already has a strong following due to Andy's exposure on Wayne Rooney's Street Striker and weekly appearances on the Cult TV programme Soccer AM with the Unbelievable Tekkers T-Shirt. Working with the team at Tekkers our main objective will be to scale Tekkers presence on and offline therefore realising the brands as a fashion retailer.
The Tekkers website is already live and trading well for a 12 week old dot com company, with the current long and short sleeve t-shirts and hoodies with womenswear and accessories due mid-summer. The next objective will be to set our marketing strategy and execute across all the various channels.
I'll aim to keep this blog up-to-date as we begin our Unbelievable Tekkers journey to create a global lifestyle brand.
More to follow...
Tekkers - www.tekkers.co.uk
Join Tekkers Facebook page: http://www.facebook.com/officialtekkers
Follow Tekkers on Twitter: http://twitter.com/officialtekkers