Monday, 26 September 2011

7thingsmedia represented at A4UExpo

7thingsmedia's Key Account Manager Fiona Gandy, and Performance Director David McDermott will take to their respective stages at October’s A4U Expo London to enlighten attendees on key areas of the performance marketing industry.

Fi's session entitled - Success, sales and style: getting the best from fashion affiliates - will give fashion brands insights on how to correctly use Affiliate Marketing to progress the brand and maximise sales - naturally with a careful eye on ensuring that the right type of affiliates are on board.  Fi has been behind many of our successful fashion affiliate programmes at 7thingsmedia including Agent Provocateur, Liberty London and Ted Baker.

Fi's session at A4U London Expo is at 9.30 – 10.30 on day two (19 October, 2011).

David's session is later on that day were he will introduce the point of diminishing return within affiliate marketing, and particularly wider performance channels for his session entitled: The Digital Mix and the Point of Diminishing Return .

David's session is a must for all data minded Marketing Managers

The questions of where to invest and what is the most efficient channel are posed, and David will reason over this relationship relative to a brand’s marketing strategy.

This session at A4U London Expo is at 4 – 5pm on day two (19 October, 2011).

Thanks, Chris