Sunday, 13 February 2011

Congratulations to goviral

Last week I met an old TradeDoubler colleague of mine who was smiling from ear to ear.  I met goviral Managing Director Luke Aviet who happily took me through the recent AOL acquisition of goviral.



Other ex-TD'ers are involved in goviral include CEO René Rechtman - who I met briefly during my time there - and also the dynamic Nick Roveta.

I visited Luke to pass on my congratulations of the acquisition and to take inspiration from a fantastic success story for buddies of mine.

Congrats again Luke, Nick and the goviral team.

Friday, 4 February 2011

Liberty picks 7thingsmedia to manage affiliates

Iconic London department store has appointed 7thingsmedia to manage its affiliate marketing channel.

London, UK – February 4, 2011 – 7thingsmedia, the performance-based digital marketing agency, has been selected to manage the affiliate marketing activity for luxury department store, Liberty. Joining the likes of Agent Provocateur and Ted Baker, Liberty appointed 7thingsmedia due to their proven track record in scaling luxury fashion retailer affiliate marketing programmes.

7thingsmedia will provide Liberty with strategic insights into the greater potential of performance-based marketing whilst recruiting a breadth of website publishers, such as fashion shop aggregators and high-end content sites.

Liz Willmore, Manager of Liberty.co.uk said: “We are delighted to be working with the team at 7thingsmedia. During the pitch process they displayed their undoubted ability to drive quality sales and build long lasting partnerships for Liberty.co.uk. As a luxury brand we need to ensure we manage our affiliates correctly and we are more than confident to pass that responsibility on to 7thingsmedia”.

Chris Bishop, Founder & Managing Director of 7thingsmedia said: “We are extremely proud to be working with such a prestigious and iconic British brand. We have built up a strong reputation based upon on our clients’ successes and our relationships with major publishers so we are looking forward to further enhancing our reputation within the industry with strong results for Liberty.

ENDS

Notes to editors:

7thingsmedia are a young, dynamic and entrepreneurial performance-based digital marketing agency with a proven track record of delivering hugely impressive returns for clients. With offices in both London and New York; 7thingsmedia’s services span the digital marketing mix including affiliate management, display advertising, lead generation, paid and natural search.

Client list includes: Agent Provocateur, Gio Goi, Liberty, MARS, Secret Sales, Ted Baker, UNICEF, USC & Vosges Haut-Chocolat.

7thingsmedia – http://www.7thingsmedia.com

Contacts:
Chris Bishop, Founder & Managing Director, 7thingsmedia, 0207 017 3191 / 07740 340148, chris.bishop@7thingsmedia.com